SOFTWARE SOLUTIONS FOR RECORDING OF BUSINESS PARTNERS AND ASSISTANCE WITH MARKETING

V diplomskem delu je raziskano področje upravljanja odnosov s strankami, ki se nanaša predvsem na poslovanje s strankami. V uvodu so natančneje predstavljeni problem, cilji, omejitve in struktura diplomskega dela. V praktičnem delu diplomskega dela je poudarek na načrtovanju, ki rešuje podan problem beleženja odnosov s poslovnimi partnerji, vključno z uporabnimi funkcionalnostmi kot so opomnik in delitev partnerjev na skupine. V zaključnih poglavjih diplomskega dela sledi opis implementacije programske rešitve.This thesis studied the area of customer relationship management, which focuses on operations with clients. In the introduction we presented problems, objectives, limitations and the structure of the thesis. In the practical part of the thesis we focused on solving the given problem of logging relations with business partners, including useful functionalities such as reminders and dividing partners into groups. In the final chapters of the thesis follows a description of the implementation of software solutions