PROPOSAL FOR TOURISM DEVELOPMENT IN VITANJE

POVZETEK Namen diplomskega dela je prikazati razvojne potenciale na področju turizma v občini Vitanje. V teoretičnem delu smo predstavili turistično destinacijo, destinacijski management ter še posebej podeželje in izletniški turizem, saj je tovrstna oblika turizma v občini, ki je predmet naše raziskave najbolj pogosta. Predstavili smo tudi občino Vitanje ter vse najpomembnejše znamenitosti, ki jih Vitanje ponuja. Opisali smo tako naravne, kot tudi kulturne znamenitosti, ki so turistično zanimive. V empiričnem delu diplomskega dela, smo opravili raziskavo z različnimi predstavniki občine Vitanje. Skušali smo ugotoviti situacijo na področju turizma v Vitanju skozi oči tistih, ki imajo pri tem vpliv ali pa turizem v občini soustvarjajo. Na podlagi odgovorov, ki smo jih dobili s pomočjo intervjuja, smo interpretirali odgovore in naredili kritično oceno. Na koncu smo še naredili analizo SWOT, kjer smo predstavili prednosti in slabosti ter priložnosti in nevarnosti turizma v občini Vitanje. Iz raziskave lahko razberemo, da ima občina Vitanje veliko potencialov, da se turistično razvije in postane ena izmed najbolj obiskanih občin v Sloveniji. Glavni problem je nepoznavanje ali nepripravljenost vodilnih (odgovornih) oseb do sprememb, predvsem v smislu povezovanja z drugimi občinami z namenom ponujanja bolj celovitih turističnih storitev, ki bi privabili turiste iz celega sveta.ABSTRACT The aim of this diploma paper is to present the potentials of development in the area of tourism in the community Vitanje. The theoretical part describes the tourist destination, the destination management but especially it is focused on presenting the countryside and the excursion tourism since this is the kind of tourism that is the most frequent in this certain community. Furthermore, the most important sightseeing points of the community Vitanje are presented. We have described natural as well as cultural sights that are of tourist interest. In the empirical part we have carried out a research with different representatives of the community Vitanje. The aim was finding out about the situation in the area of tourism in Vitanje, as seen by some members of the community who have influence or take an active part in creating Vitanje\u27s tourism. On the basis of some interviews we have interpreted the answers and critically assessed them. Finally, we have also made the SWOT analysis, where the advantages and disadvantages as well as the opportunities and dangers of tourism in the community Vitanje are presented. The findings of the research show that Vitanje has a lot of potential for tourist development and to become one of the most visited communities in Slovenia. The main issue is the ignorance and not-readiness of the (responsible) people in charge for changes, in the sense of cooperating with other communities with the aim of offering tourist service as a whole, that would attract tourists from all over the world