SEARCH ENGINE OPTIMIZATION (SEO) OF NAVDIH.NET COMPANY

Optimizacija spletnih strani (SEO) rešuje problem vidnosti in pozicije spletnih strani. Optimizacija je proces oblikovanja in spreminjanja spletnih strani z namenom doseganja boljše vidnosti in obiskanosti spletne strani. Optimizacija najbolj vpliva na iskalne sisteme, to je na vidnost spletne strani v rezultatih iskanj, ko iščemo s pomočjo spletnih iskalnikov. Vsebinska komponenta, komponenta povezav, popularnost in orodja za upravljanje teh komponent so najpomembnejši kriteriji, ki jih moramo zadostiti, da lahko govorimo o uspešni optimizaciji. Poleg teh komponent je pomembno še veliko drugih drobnih procesov in dejavnikov, da lahko spletna stran konkurira drugim stranem na svetovnem spletu. In prav te komponente, katere sem podrobno raziskala in opisala v tem diplomskem delu, morajo podjetja upoštevati in jih za uspešnost poslovanja redno izvajati, ko se odločajo za optimizacijo spletne strani, saj se lahko v poplavi novih, tehnično dodelanih in grafično privlačnejših spletnih strani hitro zgodi, da jih le-te prehitijo. Optimizacija je torej proces, ki se zaradi stalnih sprememb trendov in hitrega razvoja informacijske tehnologije nenehno izvaja, lastniki spletnih strani pa lahko s pravilno in dosledno rabo optimizacije dosegajo večjo obiskanost spletnih strani in posledično boljše poslovne rezultate.Search Engine Optimisation (SEO) solves the problem of visibility and position of websites. Optimisation is a process of designing and changing web pages with the intention of achieving better visibility and a higher visit of websites. Optimisation has the highest effect on search systems, meaning visibility of the web page in the search results when we use search engines. The following components have to be fulfilled, to speak about a successful optimisation: content, connections, popularity and the tools for managing these components. Besides those components there are many other important small processes and parameters, which have to be fulfilled, so that websites can compete with others on the World Wide Web. These components, which I researched in detail in my diploma, are the ones that companies that decide for optimisation of their web page have to consider and regularly carry out for success of their business. Otherwise it might happen that new, technically advanced and graphically more attractive web pages get ahead of them. Therefore optimisation is a process, which is due to constant changes in trends and a fast development of information technology, constantly carried out. With the correct and strict use of optimisation the owners of websites can achieve a higher visit of the websites and therefore better business results