PERFORMANCE COMPARISON OF MAJOR TELECOMMUNICATIONS SERVICE PROVIDERS IN SLOVENIA AND BELGIUM USING ACCOUNTING INDICATORS

Trg informacijskih in telekomunikacijskih tehnologij in storitev je postal del gospodarske in družbene infrastrukture in predstavlja eno najhitreje razvijajočih se področij. Današnja družba je prilagodila svoje delovanje in organiziranost hitremu tempu tehnološkega razvoja, saj je napredna tehnologija prisotna na vseh področjih življenja in dela. Novim tehnologijam in informacijskim rešitvam morajo še posebej podjetja, ki ponujajo telekomunikacijske storitve, slediti, saj je od tega odvisna njihova konkurenčnost na trgu. Proučevani vodilni ponudniki informacijskih in komunikacijskih tehnologij v Sloveniji (Telekom Slovenije, Si.mobil in Tušmobil) in Belgiji (Belgacom, KPN in Mobistar) temu tudi sledijo. Osnovna dejavnost omenjenih družb je zagotavljanje telekomunikacijskih storitev, ter načrtovanje in izdelava komunikacijskih omrežij. Družbe so danes del globalnega trga na katerem je vedno večja konkurenca, zato je nujno, da se slovenske družbe primerjajo tako z domačimi konkurenti, kot s tujimi. Z analizo računovodskih informacij lahko ocenimo uspešnost poslovanja določenega podjetja. Z analizo dobimo informacije, ki so zanimive za poslovodstvo, investitorje in upnike. Pri obravnavi posameznih podjetij sem uporabil informacije iz letnih poročil oziroma primerjal podatke iz temeljnih računovodskih izkazov obravnavanih podjetij. Čeprav je vsaka družba zgodba zase, lahko na podlagi izvedene premoženjsko-finančne analize trdim, da je najuspešnejši slovenski ponudnik informacijskih in komunikacijskih tehnologij družba Si.mobil. Prav tako je na podlagi izvedene analize izkazov poslovnega izida, poslovanje belgijskih telekomunikacijskih podjetji učinkovitejše in uspešnejše kot pri slovenskih, pri čemer je najuspešnejša belgijska družba Mobistar. Katero podjetje je primernejše za strateškega investitorja je po izračunanih kazalnikih še vedno težko določiti, saj je potrebno upoštevati še vrednost delnic, dobiček na delnico in obnašanje delnic obravnavanih podjetij na borzi.Information and telecommunication technologies and services market has become part of the economic and social infrastructure and presents one of the fastest developing areas. Today\u27s society has adjusted their operations and organization to the fast pace of technological development, since advanced technology is nowadays present in all areas of life and work. Companies are forced to follow new tehchnologies and IT solutions as their competitieveness in the market depending on it. Leading providers of informational and communication technologies in Slovenia (Telekom Slovenije, Si.mobil and Tušmobil) and Belgium (Belgacom, KPN and Mobistar) are also following this trend. Principal activity of these companies is providing telecommunication services, and planning and constructioning communications networks. These companies are nowadays part of global market where the competition is fierce and increasing, so for Slovenian companies it is essentail, that they are not competing only domestically but also globally. With analysis of accounting information we can estimate effectiveness for the following companies. With this kind of analysis we get informations which can be interesing for management, investors and creditors. For analyses of these companies I used infromations from their annual reports and also data from financial statetements in order to compare them. Although each company is its own story, I can conclude that based on financial analysis the most successful Slovenian provider of information and communication technology is company named Si.mobil. I can also say that based on the information from bussiness results, Belgian telecommunications companies are operating more efficently and effectively than Slovenian ones, and Mobistar stands as the best one. However it is hard to say which company is the most suitable for a strategic investment, as there are many additional indicators which are difficult to determine as we also have to consider the value of shares, earnings per share and the behaviour of company\u27s stock in stock exchange market