COMPANY DYNAMISM AND A STUDY OF A COMPANY\u27S DEVELOPMENT AND CRISIS

V magistrski nalogi smo za obravnavano zavarovalnico s pomočjo izbrane metode določili življenjsko fazo in krizno stanje ter ugotovili doseženo stopnjo njegove dinamičnosti. Nesporno je, da bo proučevano podjetje le s potrebno dinamičnostjo in sprotnim prilagajanjem kos vse zahtevnejšim izzivom, ki se obetajo v prihodnje. Magistrsko nalogo sestavljata teoretični in aplikativni del. V teoretičnem delu smo pojasnili nastanek, rast in razvoj podjetja ter njegov življenjski cikel. Raziskavo smo nadaljevali s predstavitvijo izbranih razvojnih modelov podjetja, opredelitvijo kriz v življenjskem ciklu podjetja in z opisom idealnotipskega dinamičnega podjetja. Aplikativni del naloge smo zasnovali na študiji primera. Najprej smo opredelili zavarovalniško panogo s poudarkom na slovenskem zavarovalniškem sektorju, zlasti v kontekstu mednarodnega prostora in pogojih finančno-gospodarske krize. V nadaljevanju raziskave smo predstavili proučevano družbo, nato diagnosticirali fazo razvojnega cikla obravnavanega podjetja in analizirali dobljene rezultate. Kasneje smo se lotili ugotavljanja kriznega stanja zavarovalnice in ga sklenili s sintezo spoznanj. Zadnji del raziskave smo namenili ugotavljanju in analiziranju odstopanja dejanskega stanja dinamičnosti izbranega podjetja od ciljnega stanja dinamičnosti. Magistrsko nalogo smo sklenili s predlogi ukrepov za dinamizacijo obravnavane zavarovalnice.In this master\u27s thesis we have determined the stage of life and established the crisis of a studied insurance company using a selected method, and we have also determined which stage of dynamism it has achieved. It is beyond doubt that the company examined in this thesis will be able to adapt to increasingly demanding future challenges only by being sufficiently dynamic and by constantly adapting to current circumstances. This master\u27s thesis consists of a theoretical and an applied part. The theoretical part explains the creation, growth and development of a company as well as its life cycle. The thesis then presents chosen development models for companies, identifies crises in corporate life cycle and describes the ideal type of a dynamic company. The applied part of the thesis is based on a case study. We have started out by defining the insurance sector with an emphasis on the insurance sector in Slovenia, especially in the context of the international environment as well as financial and economic crisis. The thesis then presents the company studied, diagnoses the stage of its development cycle and analyses the results obtained by research. Then it moves on to establish the state of crisis of the insurance company and finally offers a summary of research findings. The final part of the thesis deals with determining and analyzing the discrepancy between the actual dynamism of the selected company and its target dynamism. At the end of the master\u27s thesis we propose measures to make the selected insurance company more dynamic