SOCIAL NETWORKS IMPACT ON GOOGLE SEO

Spletni marketing je za številna podjetja postal eden od ključnih segmentov poslovanja. Definirali smo začetke spletnih imenikov in iskalnikov ter njihovo delovanje na primeru iskalnika Google. Proučili smo lastnosti nakupovanja prek svetovnega spleta ter osnovne aktivnosti optimizacije spletnih strani. Spoznali smo najbolj aktualna spletna socialna omrežja in začetke le-teh. Pri vsakem področju smo poskušali podati pogled s poslovnega vidika. Pri praktičnem delu diplomske naloge smo merili vpliv spletnih socialnih omrežij na optimizacijo spletnih strani za iskalnik Google. Za potrebe kvazieksperimenta smo postavili dve novi spletni strani ter glede na različna pristopa primerjali vpliv na uvrščenost spletne strani v iskalniku Google za izbrano ključno besedo.For many companies the internet marketing has become one of the key bussines segments. The beginnings of web directories, search engines and their operations were studied in the case of the search engine Google. The characteristics of online shopping and basic activities of the search angine optimization were examined. The most popular online social networks and their beginnings were studied. In each area the intention was to provide a view from a business perspective. In the practical part of the graduation thesis the impact of online social networks on the optimization of the internet pages for the search engine Google was measured. For the purpose of a quasi-experiment two new internet pages were set up and due to different approaches the impact on the internet pages ranging in the search engine Google for a specified key word were compared