BALANCED SCORECARD IN LOGISTIC BUSINESS COMPANY

V magistrski nalogi je predstavljena problematika spremljave uspešnosti poslovanja podjetja. Za dolgoročni uspeh niso dovolj le tradicionalni modeli, za spremljanje poslovanja ki temeljijo na finančni osnovi, saj v današnjem hitro spreminjajočem se svetu management potrebuje tudi nefinančne pokazatelje poslovanja. V svetu obstaja velika množica sistemov in pristopov, ki so bili razviti z namenom spremljave uspešnosti in učinkovitosti poslovanja podjetja. Delovanje uravnoteženega sistema kazalnikov ponuja organizaciji vse potrebne informacije tako s finančnega vidika, kot tudi vidika poslovanja s strankami, z vidika notranjih poslovnih procesov ter učenja in rasti, prav tako pa ponuja informacije za sprejemanje pravih in pravočasnih poslovnih odločitev in omogoči takojšnje odzivanje na spremembe v poslovnem okolju. Nabor in izbor kazalnikov temelji na konceptu dobre prakse, katerega osnova sta analiza že vpeljanih modelov uravnoteženega sistema kazalnikov v podjetjih in upoštevanje potreb managementa v obravnavanem podjetju Ploj d.o.o. Vpeljava modela uravnoteženega sistema kazalnikov ni le sistem za spremljanje poslovanja, ampak gre tudi za konkurenčno prednost na zdaj globalnem evropskem trgu.In my master degree I introduced the problems of how to keep track on business success in the company. For a long-term success are not only traditional financial reports enough, in this modern times when everything is changing so fast, management needs also non-financial business indicators. There are many systems and approaches in the world, for measuring success and efficiency of the company. The balanced scorecard is a strategic performance management tool, that can be used by managers to get all the necessary information from the financial aspect, business with clients, internal business processes and aspects of learning, growing, it can be used for accepting the right and on time business decisions and can allow an immediate respond on changes in business environment. The enlistment and the selection of scorecard are selected based on a set of strategic objectives plotted on a strategic linkage model where the foundation is analyze of already initiated balanced scorecard models in the company and considering the need of the management in the company Ploj d.o.o. The introduction of the balanced scorecard model in our company is not only the system for measuring the business success but it is also a competitive advantage in this global European market