SEARCH AND REALIZATION OF NEW BUSSINESS IDEAS FOR SAVING TRUBLED »CONSTRUCTION COMPANY«

Stalne spremembe na trgu vplivajo na podjetja, da neprenehoma ustvarjajo nove proizvode ali storitve. Podjetja, ki tem spremembam sledijo, v njih prepoznavajo nove priložnosti za svoj razvoj. Razvoj podjetja je povezan z dejstvom, da podjetje spodbuja inovatinovst v svojih poslovnih procesih in ustvarja dodano vrednost v svojih izdekih in storitvah. Prvi pogoj za ustvarjalnost v podjetju je ustvarjalni in inovativni vodstveni kader ali podjetnik, ki bo znal prepričati svoje zaposlene, da sprejmejo njegovo vizijo razvoja. V diplomskem delu sem želela dokazati, da je razvoj podjetja vedno povezan z inovatinostjo in novimi idejami. Zato sem v prvem poglavju diplomske naloge najprej preučila pomen novih idej za uspešen razvoj podjetja. K iskanju novih idej lahko v veliki meri prispevajo tudi zaposleni s svojo ustvarjalnostjo. Zato morajo take ljudi v podjetju podpirati in spodbujati, ker so prav oni lahko glavni vir inovacij. Menim, da je inovativnost osnova za razvoj novih izdelkov ali storitev, le ti pa predstavljajo konkurenčno prednost podjetja na tržišču. Da bi vedeli ali poslovna ideja pomeni tudi priložnost za podjetje, je nujno idejo presoditi tudi iz tega vidika. Da ne bi bilo presojanje poslovne priložnosti prepuščeno naključju sem raziskovala tržne potrebe in bodoče konkurente, ugotavljala inovativnost ideje, njeno privlačnost za kupce ter izvedljivost in donosnost. Te raziskave sem predstavila v drugem poglavju. Na osnovi pridobljenih rezultatov menim, da bi uvedba ideje o uvajanju novega proizvoda iz področja obnovljivih virov energije lahko bila priložnost za podjetje in njeno vključitev v grozd proizvajalcev vetrnih turbin. Povpraševanje po teh proizvodih je opaziti predvsem v tujini, manj pa v Sloveniji, ki še ni pričela z gradnjo vetrnih elektrarn. Ko idejo presodimo in ovrednotimo lahko pričnemo z njeno realizacijo. Za to pa potrebujemo ljudi in finančne vire. Preverjanje ideje z vidika kadra in denarja sem predstavila v tretjem poglavju diplomske naloge. Preučevala sem pomembnost kadrovske strukture in finančnih sredstev, ki sta nujna in odločilna za realizacijo poslovne ideje. Zato v podjetju potrebujejo oboje. Prepričana sem, da sta kader in finančna sredstva enako pomembna, kajti sposobni kader bo pridobil tudi ugodne finančne vire. Zatavljene cilj moje diplomske naloge sem dosegla kljub temu, da so v podjetju tehtali med dvema možnostima - sprejeti realizacijo nove ideje ali ne sprejeti. Vedeli so, da je proizvodnja nosilnih stolpov za vetrne elektrarne dolgoročno obetavna ideja zaradi pridobivanja električne energije iz obnovljivih virov, ki so neizčrpni. Vendar realizacija poslovne ideje zahteva oblikovanje strategije uveljavljanja nove ideje z več vidikov. V današnjem času največji problem predstavlja oblikovanje strategije z denarnega vidika. Zato se bodo o realizaciji ideje odločili po razgovorih z potencialnimi vlagatelji in banko.Permanent changes in the market affect companies that are constantly creating new products or services. Companies that follow these changes, they identify new opportunities for their development. Development of the company is connected with the fact that the company encourages innovation in their business processes and adds value to their products and services. The first condition for creativity in business is a creative and innovative management staff or entrepreneur who will be able to persuade their employees to accept its vision of development. In the thesis I wanted to prove that the development of the company always associated with innovation and new ideas. I am therefore in the first chapter of the thesis first examined the importance of new ideas for the successful development of the company. The search for new ideas can make a major contribution of the employee with his creativity. Therefore, such people in the company supported and encouraged, because they are the ones who can be a major source of innovation. I believe that innovation is the basis for the development of new products or services, but these represent a competitive advantage in the marketplace. In order to know whether a business idea and opportunity for the company, it is necessary to consider the idea from that perspective. In order not to assess business opportunities left to chance I am researching market needs and future competitors, identify innovative ideas, its attractiveness to customers and the feasibility and profitability. This research I presented in chapter two. Based on the results, I believe that the introduction of the idea of introducing a new product in the field of renewable energy sources can provide an opportunity for the company and its inclusion in a cluster of wind turbine manufacturers. Demand for these products is observed in other countries, less so in Slovenia, which has yet to begin construction of wind farms. When you assess and evaluate the idea can proceed with its realization. For this, we need human and financial resources. Verification of ideas in terms of personnel and money I presented in chapter thesis. I looked at the importance of staffing and financial resources that are necessary and crucial for the realization of business ideas. Therefore the company needs both. I am confident that the staff and financial resources is equally important, because staff will be able to obtain a favorable financial resources. I achieved the stated goal of my thesis despite the fact that the company weighed the two options - to accept the realization of new ideas or not to accept the realization. They knew that the production of load-bearing towers for wind power promising long-term idea of generating electricity from renewable sources that are inexhaustible. However, the realization of business ideas requires the design of enforcement strategies for new ideas in many respects. Nowadays the biggest problem is formulating a strategy in monetary terms. Therefore, the realization of the ideas will be decided upon discussions with potential investors and the bank