USE OF VALUE ANALYSIS IN EKO-KOŠ NEW PRODUCT DEVELOPMENT

V diplomski nalogi sem predstavil in prikazal uporabo metodologije vrednostnega menedžmenta na primeru uporabe razvoja novega izdelka Eko-koš, ki smo ga razvili v okviru projektne naloge. Z uporabo deskriptivnih in analitičnih metod sem ponazoril postopek določanja in dodajanja vrednosti izdelku med fazo razvoja. Pri razvoju izdelka Eko-koš sem bil zadolžen za pripravo vrednostne analize, s katero smo Eko-koš optimizirali konstrukcijsko in stroškovno ter tako pripravili svojstven izdelek, s pomočjo katerega lahko na trgu konkuriramo obstoječim ponudnikom košev.In this thesis I have presented and demonstrated the use of a value management methodology in a new product development project called Eko-koš, which was developed during my study. By using descriptive and analytical methods, I have illustrated how to use the methodology and how to add value to the product during the development phase. During development of the product Eko-koš I was responsible for the preparation of value analysis, with which we have achieved optimization of Eko-koš’s design and cost and thus established unique product in the market, with whom we can compete with existing competitors