BUSINESS GIFTS AS A FORM OF COMMUNICATION WITH BUSINESS PARTNERS

Poslovno obdarovanje je umetnost in znanost, je komunikacijska vez in faktor, ki krepi in ustvarja trdnejše odnose. Dejstvo je, da so poslovni partnerji srce našega uspeha, zato je s stilom podarjeno darilo danes neprecenljivo, saj s svojim stasom izžareva žlahtnost in izvirnost pred poslovnim partnerjem. Kultura poslovnega obdarovanja dobiva nove razsežnosti,in sicer s tako imenovanimi tržno komunikacijskimi darili. Gre za način komuniciranja s poslovnimi darili in komunikacije, ki se z njimi ustvarja. Je nevidna komunikacijska vez, za katero velja, da je tržno in prodajno usmerjena. Kadar se ju uporablja združeno, sodita med sam vrh tistih aktivnosti, ki pripomorejo k še upešnejšemu poslovnemu odnosu kot tudi pospeševanju prodaje. Skrbno, natačno in premišljeno izbrano darilo, ki je tržno usmerjeno, je orodje za prave in dolgoročne uspehe, saj je interes zgraditi zaupanja vreden poslovni odnos vodilo vsakega ekonomsko in tržno naravnanega podjetja.The giving of business gifts is an art and a science. It is the communicational link and a factor that strengthens relationships and create them stronger. Fact is that business partners are the core of our success. A business gift given with style is priceless for the business partner because of its nobility and originality. The culture of business gifts is expanding with so-called marketing communications gifts. It is a way of communicating with business gifts and about the communications they create. It is an invisible communication link which is focused on marketing and sales. When used together they become a top activity which contributes to a more fruitful business relationship and it is also helping to speed up sales. A carefully, accurately and thoughtfully chosen gift that is market driven, is a tool for long-term success, because for every economic and marketing oriented company there is an interest of building up a trustworthy business relationship