ROLE OF MANAGEMENT AND RENOVATION OF COMPANY IN CRISIS

Diplomsko delo obravnava vlogo managementa in prenovo podjetja v krizi. Naloga je v celoti sestavljena iz teoretičnega dela v kateri sem proučil celoten proces od managementa in prenove podjetja v krizi. Poglavitne naloge kriznega menedžmenta so načrtovanje in nadzorovanje okolja podjetja - prepoznavanje prednosti in nevarnosti v okolju ter napovedovanje in oblikovanje prihodnjih silnic, ki bi lahko vplivale na podjetje, analiziranje okolja ter oblikovanje akcij podjetja in odzivov, ki bodo v pomoč pri doseganju ugodnega položaja podjetja na trgu v primeru kriz. Glavna načela pri upravljanju krize so razvijanje pozitivnega stališča do krize oz. do nastalih razmer, poslovanje podjetja v sozvočju s pričakovanji različnih javnosti, ustvarjanje dobrega imena podjetja z uspešnim komuniciranjem zanesljivih dejstev ter iskanje priložnosti med krizo. Diplomsko delo je vsebinsko sestavljeno iz petih poglavij . V prvem poglavju je zapisan uvod. Kriza, njena opredelitev, faze, simptomi, vzroki, preprečevanje kriz je opisano v drugem poglavju. Nadalje sem v tretjem poglavju proučil osnove managementa in v četrtem poglavju predstavil vlogo managementa pri preprečevanju krize v podjetju. Na podlagi proučenega sem v petem poglavju zapisal zaključek oz. sklep.The diploma thesis deals with the role of management and renovation of company in crisis. The task is comprised entirely of a theoretical part in which I examined the whole process of management and renovation of company in crisis. The main tasks of crisis management are planning and environmental monitoring business - to identify the advantages and dangers in the environment and the prediction and design of future forces that could affect the company, analyzing the environment and the creation of business actions and responses that will help in achieving a favorable position on market crises. The main principle in managing the crisis, is to develop a positive attitude towards the crisis or to the situation, company caters to the various public, creating goodwill with the successful communication of reliable facts and look for opportunities during the crisis. Graduate work is substantially composed of five chapters. The first chapter is the introduction. Crisis, its definition, stages, symptoms, causes and prevention of crises are described in second chapter. Furthermore, in the third chapter I examine the basics of management and in the fourth chapter I explained the role of management in preventing crises in business. And in the fifth chapter, based on what I learned, I wrote the conclusion