THE IMPORTANCE OF ELEMENTS OF ART IN GRAPHIC DESIGN

V diplomski nalogi se bomo osredotočili na likovno teorijo in grafično oblikovanje. Diplomska naloga obsega tako teoretični kot praktični del. V teoretičnem delu bomo podrobneje predstavili osnovne likovne elemente, likovno kompozicijo in se seznanili s področji likovnega ustvarjanja. V nadaljevanju bomo definirali, kaj je grafično oblikovanje, predstavili bomo vlogo in delo grafičnega oblikovalca ter predstavili pomembno področje grafičnega oblikovanja – tipografijo. Ker se grafično oblikovanje ukvarja z vizualnim sporočanjem, bomo na kratko opisali, kaj je bistvo vizualnega komuniciranja. Praktični del diplomske naloge bo zajemal analize in opise grafičnih del na podlagi likovne teorije. Uporabili bomo kvalitativno metodo raziskovanja, kjer bomo ugotavljali kakšna čustva vzbujajo izbrana grafična dela pri posameznikih. Na ta način bomo ugotovili ali se pomen likovnih elementov v grafičnem oblikovanju spremeni ali ne.The focus of this diploma thesis shall be art theory and graphic design. The thesis consists of a theoretical and a practical part. The theoretical part shall introduce in detail basic elements of art and art composition and present the aspects of visual art creation. Next, we shall define graphic design and introduce the role and work of a graphic designer along with an important field in graphic design, typography. Since graphic design deals with visual communication, we shall continue with a brief description of the essence of visual communication. The practical part of the diploma thesis shall comprise analyses and descriptions of graphic works based on art theory. These will be carried out by means of a qualitative research method intended to determine the emotions which are evoked by selected graphic works in individuals. In the course of this it shall be established whether or not the significance of elements of art in graphic design is subject to change