Models of internationalization of firms in the Indian market of household appliances

Glavni namen magistrskega dela je preučiti vstop proizvodnega podjetja na zanj še neznani indijski trg bele tehnike. Podjetje, ki je zelo uspešno na domačem in evropskem trgu, želi izkoristiti svojo poslovno priložnost, ki jo ponuja vstop na indijski trg. Podjetje se zaveda, da mora v korak s časom in v korak s konkurenti, kar pomeni razvijati se in izkoristiti vse priložnosti, ki jih ta trg ponuja. Vstop na trg druge države, še posebno takšen, kot je Indija, predstavlja velik izziv in tveganje, obenem pa lahko bistveno poveča prodajo in poslovno krepitev podjetja. Raziskava je pokazala, da je vstop na novi trg zelo zahteven postopek, ki zahteva preučitev in analizo številnih dejavnikov, preden se podjetje odloči za tovrsten korak. Odločitev za vstop na novi trg postavlja podjetja pred številne nevarnosti in pasti, ki jih na domačem, lokalnem trgu ni deležno in vajeno, zato je poznavanje temeljnih značilnosti tujega trga bistvenega pomena za uspešno in dobičkonosno poslovanje.The main purpose of the Master’s thesis is to examine the entry possibilities of the production company to the, for a company, yet unknown Indian white goods market. The company, which has been very successful in the domestic and European markets, wants to exploit its commercial opportunities offered by entering the Indian market. The company is aware that it must keep pace with modern time and competitors, which means to develop and utilize all the opportunities this market offers. Entering the market of another country, especially the market like India represents a great challenge and risk but can also significantly increase sales and strengthen the company itself. The survey showed that entering in a new market is a very complex procedure that requires a review and analysis of number of factors before a company decides to undertake such a step. The decision of a company to enter new markets raises a number of risks and uncertainties and traps which it is not used to on the domestic markets. For this reason is, however, the knowledge of the fundamental characteristics of foreign markets essential for a successful and profitable business on such markets