MARKET ORIENTED INTERNATIONAL ART EXHIBITION THROUGH ART MANAGEMENT

V svojem delu diplomskega seminarja sem v teoretičnem delu na začetku povzel zgodovino evropske in slovenske likovne umetnosti, saj je preteklost pomembna pri proučevanju današnjega stanja. Nadaljeval sem z opisom managementa likovne umetnosti, ki sem ga razdelal na razumevanje likovne umetnosti, nato pa sem predstavil osnovne značilnost trga likovne umetnosti ter opredelil način vrednotenja in investiranja v umetnine. Pri zadnjem poglavju teoretičnega dela sem pisal o tržnem usmerjanju likovne umetnosti, ter podrobneje predstavil nakupno vedenje porabnikov. V praktičnem delu pa se predstavil svojo zamisel organizacije in izvedbe mednarodne likovne razstave ter podrobno opisal vse aktivnosti, ki so potrebne za realizacijo projekta. Prikazal sem še terminski načrt izvedbe likovne razstave in pa seveda vključil prikaz stroškov, ki bodo pri izvedbi nastali.The theoretical part of this diploma paper starts with the summary of the European and Slovene history of art, since the past is an important aspect when evaluating the present state. Furthermore, the paper includes the description of the management of art, which is influenced by the understanding of art. The basic characteristics of the art market, the manner of valuation and the art investments are also presented. The last chapter of the theoretical part describes the art market orientation and a detailed study of buyers’ behaviour. The practical part of the diploma paper introduces a proposition about the organization and execution of an international art exhibition as well as a detailed feasibility study