FUTURE OF ONLINE SHOPPING

Diplomsko delo obravnava spletne trgovine, ki so se skozi čas vedno bolj izpopolnjevale. Le-te sluţijo kot orodje za trţenje storitev in izdelkov. Hiter razvoj internetnih tehnologij povzroča tudi hitro rast uporabe spletnih trgovin, spletnih portalov in socialnih omreţij. Od tradicionalnih se spletne trgovine ločijo po tem, da uporabnik celoten nakup opravi s pomočjo računalnika. V začetnem delu naloge predstavimo spletne trgovine, njihove prednosti in slabosti, varnost nakupovanja preko spleta, ter plačevanje storitev in izdelkov. Med drugim izpostavimo tudi razvoj in metode spletnega nakupovanja, povezavo spletne trgovine s socialnimi omreţji ter razloţimo, kako poteka oglaševanje oziroma optimizacija na svetovnem spletu. V nadaljevanju naloge se opredelimo na nove smernice spletnega nakupovanja - skupinsko nakupovanje. S pomočjo raziskave in na podlagi pridobivanja informacij smo ugotovili, katera bi bila optimalna rešitev in za katero vrsto spletnega nakupovanja se odločiti.The diploma deals with web stores which have been constantly improving through time. These serve as a tool for marketing services and products. The recent fast growth of internet technologies leads to the rapid growth of web stores, web portals and social networks. The main difference between web stores and traditional stores is the fact, that user can carry out entire purchase with help of computer. The first part of this work deals with the introduction of web stores, their advantages and disadvantages, with the safety of online shopping and the payment of services and products. Among other, we expose the development and methods of online shopping, the connection between web stores and social networks and explain, how advertising or optimization takes place on the World Wide Web. In the following, the new guidelines of online shopping - group shopping in particular are presented. With the help of this research and the acquisition of information we gathered, we found out which solution would be optimal and for what type of online shopping should we decide