MARKETING EDUCATION »HEALTHY DIET - MEDICINE TODAY AND TOMORROW«

Ljudje v današnjem času postajamo žrtve prodajalcev, ki kujejo dobiček na račun naše neobveščenosti, zmedenosti in ubogljivega uživanja hrane, ki nam jo prodajajo. Na vsakem koraku nas spremljajo oglasi za hitro prehrano, sladke gazirane pijače in programe za hujšanje ki trdijo, da lahko jeste, kar koli želite in kljub temu izgubljate kilograme, ne da bi telovadili. Naučiti ljudi zdravega življenja in jim pomagati živeti ozaveščeno je namen izobraževanja »Zdrava prehrana – medicina sedanjosti in prihodnosti«, ki ga organizira Slovensko osteološko društvo in je predmet te diplomske naloge. V diplomski nalogi, ki sledi, smo z vidika marketinškega spleta analizirali izvedbo in organizacijo izobraževanja. Predpostavili smo raziskovalna vprašanja, katere smo preko raziskave potrdili oziroma ovrgli. Namen diplomske naloge je dvigniti raven kakovosti izvajanja izobraževanja in povečati število udeležencev na izobraževanju.People today are becoming victims of retailers as they consume anything promoted either from lack of information or out of confusion. On every side they are bombarded by advertisements for fast food and sweet fizzy drinks and are then sold weight loss programmes, which imply that you can eat what you want and lose weight without exercise. The purpose of ‘Healthy Living, the present and future medicine’ organised by the Slovenian osteology society, is to teach people to consciously pursue a healthy way of life. This is also the subject of this diploma. The study involved analysis of the implementation and organisation of education using a marketing mix. The research aimed to confirm or disprove the assumed hypothesis and hoped to raise the quality level of existing educational programmes as well as increasing the number of active participants