ANALYSIS AND COMPARISON OF E-BUSINESS IN SOME SELECTED HOTELS

Namen diplomske naloge je bil predstaviti spletno poslovanje hotelskega podjetja. Oglaševanje na spletu je v bistvu podobno ostalim oblikam komuniciranja, vendar obstaja razlika pri obnašanju uporabnika. Lahko bi rekli, da se s pomočjo spletnega oglaševanja poveča zavedanje uporabnika o izdelku ali storitvi, povečan je tudi interes uporabnika, da bi se seznanil z izdelkom ali storitvijo in na koncu se poveča želja po nakupu izdelka ali storitve. Velika prednost spletnega oglaševanja je ta, da vse te aktivnosti, od zavedanja o izdelku do akcije oz. samega nakupa, na spletu potekajo istočasno, poleg tega pa je možno naročilo kar od doma. V prvem poglavju smo opredelili področje problema. Predstavili smo namen, cilje in trditve diplomske naloge. V drugem in tretjem poglavju smo predstavili teoretični del diplomske naloge kot je, kako se trži, promovira in posluje turistično podjetje na internetu oz. spletni strani. V nadaljevanju je predstavljeno kako se izdeluje in uporablja spletna stran. V četrtem poglavju smo analizirali in primerjali spletni strani dveh hotelov. V zadnjem poglavju smo nato podali predloge za izboljšanje in dosego bolj popolne spletne strani hotela Livada.The purpose of this diploma work is to introduce internet and promotion of the tourist company on the internet. Internet advertising is very similar to the other types of communicationshowever there is a difference in the behavior of the consumer. One could say that with the help of internet advertising the consumer’s consciousness about the product increases. The interest of a consumer also rises in order to learn more about the product and in the end the desire for buying the product increases as well. The great advantage in the internet advertising is in the fact, that all of the activity, from the awareness about the product, up to the purchase itself, runs simultaneously, moreover the product can be purchased from the comfort of your home. In the first chapter we defined the field of research. We presented the purpose, the aim and the statements of the diploma work. In the second and third chapter we presented the theoretical part of the diploma work that contains how tourism enterprise trades, advertises and operates on the internet or through the web site. In continuation is presented how to make and use the web site. In the fourth chapter we analyzed and compared the web sites of two hotels. In the last chapter we administered propositions for improvement and to attain more entireness of the hotel Livada web site