MANAGEMENT OF INTERNATIONAL DOCUMENTARY FILM FESTIVAL DOKMA

Praznovanja so bila že od davno del naše kulture. Ljudje so veliko praznovali ali v obliki festivalov ali karnevalov. Torej potreba po zabavi obstaja v nas kot ena izmed človekovih potreb, kar nakazuje na tendenco po povpraševanju. Namreč postmodernizacija, ki jo doživlja naše mesto prinaša s seboj razvoj v turizmu in kulturni potrošnji. S stilizacijo potrošniških dobrin in nastajanjem blagovnih znamk in materij kulture, se je utrla pot ustvarjalnim dejavnostim oz. t.i. nastanek ustvarjalnega sektorja, ki je pripomogel k brisanju mej med visoko, množično in popularno kulturo. Projekt Epk prinaša s seboj možnost za sofinanciranje festivala DokMa kot se je to že zgodilo v letu 2009 za posamične aktivnosti festivala. Tako s seboj prinaša možnosti za spodbujanje kulturne produkcije in povezovanje ustvarjalcev. V medijih in družbi veliko slišim, da se za kulturo in zabavo nameni premalo denarja, toda kljub temu je danes več možnosti za finaciranje kulturnih dogodkov kot kadarkoli prej, sploh z nominacijo Epk našega mesta. Ali pa je problem v tem, da ko denar je, ne znajo z njim gospodariti in uporabiti ustrezne organizacije dela. Uporabo veščin managementa in marketinga bi, zaradi dosega ciljne javnosti in uspešne izvedbe festivala, morale neprofitne organizacije vpeljati v delovanje, če seveda želijo doseči določeno ciljno javnost, ne pa da gojijo do teh ekonomskih področij izrazito odklonilen odnos. Zato sem poiskala znanje o upravljanju oziroma potek za učinkovito izvedbo festivala dokumentarnega filma, ki ga ponuja izbran management model.Celebrations were the part of our culture since long ago. People have celebrated a lot in the shape of festivals or carnivals. That means there is stil need for entertainment in us as one of human needs, so the tendency on demand exist. Considering that our town is in a phase of postmodernisation, it contributes on cultural tourism and consumption developement. Facing the stylization of consumer cultural goods and arising brands and cultural materia, this calls for creative industries and emergency of creative sector who has helped to dispose boundaries between high, mass and popular culture. The ECC Project bears possibillity for co-financing the festival DokMa, as it happens for certain activities on festival in 2009. So it creates possibilities to promote cultural production and creators integration. In media and society i hear often that for culture and entrertainment is always shortage of financing, but nevertheless today we face more opportunities for financing cultural events than ever, even with the ECC nomination for our town. Even the problem is, if the money appears, people don`t know hot to manage it and how to manage appropriate organisation of work. The application of management and marketing skills is strictly necessary for NPOs´ to achive the target publics and successful implementation of the festival, instead avoiding to this economical domains. That is why I searched some knowledge about managing and effective implementation of the documentary films festival, assumped by event management model