Introduction of the online shop into a small business

Med številne ugodnosti, ki jih je splet prinesel v naše življenje, sodi tudi uvedba elektronskega trgovanja, ki je bil pogoj za pojav prvih spletnih trgovin. Te postajajo danes glavni vir globalnega trgovanja. Spletno prodajo vse pogosteje uvajajo v podjetjih, ki želijo uspešno poslovati. Za uspešno spletno prodajo nista dovolj zgolj objava spletne strani podjetja in pričakovanje, da se bodo izdelki samodejno prodajali prek spleta. Za uspeh morajo podjetja korenito spremeniti poslovne procese in poznati vse dejavnike, ki vplivajo na učinkovito spletno prodajo. Spletna prodaja malim podjetjem omogoča poslovanje na novih trgih, kjer lahko pridobijo stranke in dobavitelje, ki jih s klasičnim poslovanjem ne bi uspela doseči. Magistrsko delo obravnava spletne trgovine kot nov pristop k trženju izdelkov in storitev v malih podjetjih. Z nalogo želimo poudariti velik pomen, ki ga spletno trgovanje pridobiva v današnjem času, in se osredotočiti na pozitivne vidike uvedbe spletne trgovine v malo podjetje. Izpostavila sem koristi, ki jih podjetje pridobi ob uvedbi spletne trgovine. Te so prepoznavnost, konkurenčnost in povečanje prodaje. Cilj naloge je bil podrobneje predstaviti kriterije, ki jih morajo v podjetjih ob uvedbi spletne trgovine dobro analizirati, saj neposredno vplivajo na uspešnost in smotrnost projekta. V teoretičnem delu so predstavljena teoretična spoznanja o spletnem trgovanju, malih podjetjih in njihovem elektronskem poslovanju. V praktičnem delu na primeru podjetja Ets Pregl d.o.o. predstavljamo način uvedbe spletne trgovine v malo podjetje. V analizi primera podrobneje obravnavamo kriterije, ki jih mora vsako podjetje pred uvedbo spletne trgovine dobro poznati in z njihovo analizo ugotoviti kakšne so možnosti za uspeh ob trenutnem stanju v podjetju. Magistrsko delo zaključim s predstavitvijo sklepnih ugotovitev iz teoretičnega dela in vsebine analize primera.Internet brought numerous advantages into our lives, one of which is also the introduction of e-commerce, which is also one of preconditions for establishment of first online shops. The latter are nowadays becoming a major source of global commerce. Online shops are increasingly being introduced by companies that wish to run a successful business. In order to set up a successful online shop, the companies must go beyond the publication of their webpage and expectation that the sale of the products over the Internet will be done automatically. In order to become successful, companies must radically transform their business practices and get acquainted with all of the factors influencing the success of an online shop. The master\u27s thesis deals with online shops as the new approach to marketing of products and services of small businesses. The thesis is used in attempt to emphasize the growing importance of e-commerce in the present day and focuses on the positive viewpoints of introduction of online shops into small businesses. I have emphasized the benefits the company gains with introduction of an online shop, such as visibility, competitiveness and sale increase. The purpose of the thesis is to present the criteria, which must be thoroughly analysed by the companies upon introduction of an online shop due to the direct influence such criteria have on the success and expediency of such project. The theoretical part of my thesis deals with theoretical findings on e-commerce, small businesses and their activities concerning e-commerce. In the practical part of my thesis, the introduction of the online shop into a small business is outlined based on the Ets Pregl d.o.o. business. The example analysis deals with criteria, which must be well-known by the companies introducing an online shop. Such criteria must also be further analysed the by the companies in order to establish the prospect of success upon the present state of the company. In the final part of the master\u27s thesis the closing findings based on the theoretical part of the thesis and the example analysis were introduced