STRATEGY FOR THE INTERNATIONALIZATION OF BUSINESS IN THE COMPANY SŽ - CENTRALNE DELAVNICE LJUBLJANA D.O.O.

Podjetje SŽ - Centralne delavnice d.o.o. oz. njegove predhodnice se s svojo osnovno dejavnostjo vzdrževanja različnih vrst železniških vozil ukvarjajo že približno 150 let. V preteklosti so vzdrževale vozni park v lasti Slovenskih železnic in drugih manjših lastnikov oz. najemnikov železniških vozil na območju Slovenije. V zadnjem obdobju so v podjetju prišli do spoznanja, da je, ne le za nadaljnji razvoj in rast podjetja, ampak tudi za obstoj podjetja v takšni obliki kot je danes, nujno, da svoje delovanje razširi na tuje trge. S tem, ko so začeli na Slovenskih železnicah prenavljati svoj vozni park z novimi modernimi vozili in ob dejstvu, da v podjetju SŽ-CD niso sledili novim tehnologijam in niso investirali v potrebno opremo in znanje, se je seveda znižala možnost za sodelovanje s svojim največjim naročnikom. Prav tako je potrebno poudariti, da novejša vozila ne potrebujejo toliko vzdrževanja kot starejša, kar je prav tako razlog za zmanjšan obseg dela. V podjetju SŽ-CD so bili ob takih dejstvih prisiljeni začeti razmišljati o možnostih, ki jim jih za obstanek in nadaljnji razvoj ponujajo tuji trgi. Na podlagi svojega znanja in izkušenj so pričeli s sistematičnim raziskovanjem trga in z opredeljevanjem svojih sposobnosti izvajanja storitev, ki bi jih lahko ponudili tem trgom. V podjetju morajo biti pozorni tudi na tujo konkurenco, ki je v tehničnem smislu dosti bolj razvita in pripravljena na sodobne izzive vzdrževanja modernih železniških vozil. V diplomskem delu smo med drugim prišli do zaključka, da je konkurenčen položaj podjetja v veliki meri odvisen od internacionalizacije njegovega poslovanja.Company SŽ - Centralne delavnice d.o.o. and its predecessors are involved in the basic activity of maintenance of the various rolling stock types approximately 150 years. In the past they were maintaining rolling stock owned by the Slovenian Railways and other smaller owners and renters of the rolling stock in Slovenia. Recently the company found out that it is necessary to extend its operation to the foreign markets in order to maintain its development, growth but also existence. When Slovenian Railways started to modernize their rolling stock with new modern vehicles and when SŽ-CD stopped to follow new technologies and didn’t invest in necessary equipment and knowledge, the possibility to cooperate with its largest customer has decreased. At the same time it should be emphasized that new vehicles don’t need that much maintenance as the older ones, which is also the reason of a reduced work volume. For the company’s existence and further development, SŽ-CD was forced to think about the new possibilities which are offered by foreign markets. Based on their knowledge and experiences they started with systematic market development and definition of their service capabilities which they could offer to foreign markets. Company has to be aware of its competition which is technically more developed and prepared for modern challenges of contemporary rolling stock maintenance. The diploma thesis concludes that competition position of the company mostly depends on the internationalization of its business