STUDY ON ATTITUDES TO ONLINE DATING OF STUDENTS WHO STUDY IN AUSTRIA

Diplomska naloga obravnava stališča do spletnega zmenkovanja. Opredeljuje stališča, njihove komponente, načine merjenja stališč, dejavnike, ki vplivajo na oblikovanje stališč, predstavlja tudi spletno zmenkovanje in empirično raziskavo stališč do spletnega zmenkovanja študentov, ki študirajo v Avstriji. Razdeljena je torej na teoretični (sekundarna raziskava) in empirični del (zbiranje podatkov z metodo spraševanja ter analiza teh s pomočjo statističnih metod in uporabo programa SPSS). Na podlagi sekundarne raziskave sem se seznanila z ozadjem problema, izpopolnila znanja o stališčih in raziskovanju teh. Empirično raziskavo sem osredotočila na ciljno skupino študentov, ki študirajo v Avstriji in proučevala njihova stališča do spletnega zmenkovanja. Rezultati so pokazali, da študenti, ki študirajo v Avstriji nimajo zelo pozitivnih stališč do spletnega zmenkovanja. Obstajajo določene razlike v odgovorih anketirancev med spoloma ter glede na uporabniški status. Izoblikovala sem profil stališč ciljne populacije, ki je lahko na pomoč ponudnikom strani za spletno zmenkovanje ter oglaševalcem, ki se prek teh strani oglašujejo.Bachelor thesis deals with attitudes to online dating. It gives an insight to consumer attitudes, attitude components, calculations and attitude measurements, sources of attitude development and online dating. It also consists of a research on attitudes towards online dating of students who study in Austria. This paper is divided into 2 consecutive parts: theoretical (secondary research) and empirical one (collecting primary data with a survey and analysing it with the usage of statistical methods in SPSS program). With the findings from my secondary research I was able to comprehend the background of the issue in question. Empirical study was focused on attitudes to online dating of a chosen target population (students who study in Austria). Results show that these students don’t really have positive attitudes towards online dating. There were some gender and user status differences in the responses of the respondents. I created an attitude profile for this target group which can be very helpful for online dating providers and advertisers who advertise on these sites