ONLINE SHOPING SITE ANALYSIS

V diplomskem seminarju sem se osredotočil predvsem na analizo spletne prodajalne, ki sem jo naredil z izbranimi spletnimi orodji. Vendar pa sem se moral do dobra spoznati tudi z drugimi dejavniki spletne prodajalne. Tako sem se v prvem delu osredotočil k teoriji spletne prodajalne, v drugem delu sem spoznal načine analiziranja spletne prodajalne, v tretjem delu diplomskega seminarja, pa sem izbrano spletno prodajalno analiziral. Če primerjamo med seboj spletno in klasično prodajalno vidimo, da ima spletna prodajalna določene prednosti. Tako na primer za nakup porabimo manj časa, nakup je enostavnejši, prav tako pa je tudi informiranost o produktih večja. Prav tako pa je pomembna tudi varnost. Spletne prodajalne so vedno bolj varne, kar se odraža tudi na zaupanju obiskovalcev do njih. To je le nekaj prednosti, ki jih premore spletna prodajalna glede na klasično. To so spoznali tudi slovenski kupci, saj se je od leta 2004 pa do danes število nakupov, ki se izvedejo na spletnih prodajalnah povečalo kar za 80%. Da lahko analiziramo spletno prodajalno je pomembno, da vemo na kakšen način se naj lotimo dela. Tako poznamo več vrst analize spletnih mest. Najbolj razširjena in tudi najbolj enostavna je tehnična analiza. Gre za analizo dnevniških datotek, programsko analizo ali slikanje zaslona. Jaz sem se odločil za programsko analizo. Pri analizi nam pomagajo določene aplikacije, katere beležijo najrazličnejše aktivnosti, ki se dogajajo na spletnem mestu. Predvsem so pomembne aktivnosti naših obiskovalcev, saj so le — ti ključen dejavnik za obstoj spletnega mesta, še zlasti to velja za spletno prodajalno. Pomemben dejavnik, ki sem ga omenil v diplomskem seminarju je tudi pojavljivost spletnih mest v spletnih iskalnikih. Veliko obiskovalcev pride na spletno mesto preko spletnih iskalnikov. Ti uporabljajo tako imenovane ključne besede. Če bo ključna beseda dovolj dobro povezana z našim spletnim mestom, se bo ta znašel zelo visoko v spletnem iskalniku, v nasprotnem primeru se to ne bo zgodilo, kar lahko privede do manjšega števila obiskovalcev na našem spletnem mestu. V zadnjem delu diplomskega seminarja sem na kratko predstavil aplikacije z katerimi sem analiziral spletno prodajalno Mimovrste, prikazal rezultate in analiziral dobljene rezultate. Pri analizi sem uporabil štiri spletne aplikacije. To so Alexa — The Web Information Company, Google page rank, Keyword density checker in pa Google trends. S pomočjo dobljenih podatkov sem nato analiziral spletno prodajalno, predstavil podatke in analizirane podatke tudi komentiral.In diploma seminar thesis I focused primarily on the analysis of an online store that I made with selected online tools. However, I had to learn a great deal about other factors of online stores. So I focused in the first part on online stores theory, in the second part I got to know different ways of analyzing the online stores and in the third part of the thesis I analyzed a selected online store. If we compare an online and a traditional store we can see that the first one has got certain advantages. Thus, we spend less time for the purchase, it is simpler and what is more, the familiarity with the products is bigger. The security is also important. Online stores are becoming safer which is reflected in visitors’ confidence towards them. These are only a few advantages an online store has got in comparison with a classical store. This is being acknowledged by the Slovenian buyers as well, since the number of purchase made in online stores increased by as much as 80% since 2004. In order to analyze an online store it is important to know how to set oneself to work. Thus we know several types of analyzing a website. The most popular and the easiest is a technical analysis. This is an analysis of log files, software analysis or screen capture. I decided for the software analysis. Specific applications, which record different activities taking place on the site, help us with the analysis. Rather important are the activities of our visitors, because they are the key factor for the existence of the website, and that is especially relevant for an online store. An important factor, also mentioned in my thesis, is the appearance of the websites in web search engines. Many visitors come to a website through search engines. They use the so called key words. If a key word is good enough connected to our website, the latter will find itself very high in the search engine. Otherwise, this will not happen, which can lead to a smaller number of visitors to our website. In the last part of this diploma seminar thesis I shortly introduced the applications which were used for the analysis of the online store Mimovrste, I showed the results and analyzed them. I used four web applications in my analysis. These are Alexa – The Web Information Company, Google Page Rank, Keyword Density Checker and Google Trends. Using the obtained data I then analyzed the online store, introduced the data and commented the analyzed data