ANALYSIS OF ATTRACTIVENESS OF TURKISH MARKET FOR SLOVENIAN COMPANIES

V delu diplomskega seminarja smo analizirali privlačnost turškega trga za slovenska podjetja. Dokazali smo, da brez detajlne analize tržnega in družbenoekonomskega okolja, podjetje ne more pričakovati uspeha na tujemu trgu. Te analize smo naredili za turški trg. Gospodarski kazalci in statistike dosedanjega poslovanja s Slovenijo so nam pomagali izvedeti kakšen obseg poslovanja lahko pričakujemo v prihodnosti. Pokazali smo zakaj in na katerih področjih je Turčija zanimiva za slovenskega tržnika. Svoje cilje smo potrdili s praktičnim primerom slovenskega podjetja Gorenje, ki uspešno posluje na turškem trgu.While doing this diploma paper, we have analyzed the attractiveness of the Turkish market for Slovenian companies. We proved that, without a detailed analysis of the market and socioeconomic surroundings, a company cannot expect success at foreign market. We have done this analysis for the Turkish market. Economic data and statistics of doing business with Slovenia so far have helped us find out what amount of business to expect in the future. We showed why and in which areas Turkey is interesting for Slovenian companies. We confirmed our aims using the practical example of the Slovenian company Gorenje that successfully does business at the Turkish market