ONLINE SALE IN COMPANY MIMOVRSTE D.O.O.

Za podjetje, ki se ukvarja izključno z internetno prodajo, je zelo pomembno, da je v koraku s časom. Razvijati se mora skladno z razvojem tehnologij in zahtevami uporabnikov. Naš namen v diplomski nalogi je predstavitev pomembnih elementov spletne prodaje, ki znatno vplivajo na prodajo, hkrati pa z raziskavo ugotoviti, kaj je tisto, kar ljudi prepriča v nakup preko spleta. Problem je obravnavan s teoreticÌŒnega kakor tudi z empiricÌŒnega vidika. Kot raziskovalno orodje je uporabljena spletna anketa, s katero smo ugotovili vedenjske vzorce slovenskih uporabnikov interneta pri spletnih nakupih in obiskovanju spletnih strani. Rezultati raziskave namreč kažejo, da so pri ucÌŒinkoviti spletni prodaji zelo pomembna pozitivna izkušnja pri spletnem nakupu, pravilna izbira cenovne strategije ter metode oglaševanja. Kot izsledek raziskave smo navedli tudi predlog za izboljšanje spletne trgovine mimovrste d.o.o., ki bo pomagal povečati prodajo.It is of vital importance for an enterprise that deals exclusively with online sales to be in step with the times. It has to develop in accordance with the development of technologies and users\u27 demands. Our goal in this thesis was to present the main elements of online sales that influence the sales substantially and to determine by survey what exactly persuades people to shop online. The subject was approached from both the theoretical and empirical point of view. The research tool that was used was an internet survey with which we determined the behavioural patterns of slovenian internet users when shopping online and visiting websites. The results of the survey have in fact shown that positive online shopping experience, correct choice of pricing strategy and marketing methods all play an important part in efficient online sales. With regard to the results of the survey we have also indicated a suggestion for the improvement of the mimovrste d.o.o. online shopping center that would help increase sales