METHODS FOR STIMULATION OF GENERATING IDEAS, INVENTIVENESS AND INNOVATIONS IN COMPANY GORENJE, D.D.

Ustvarjalnost kot sposobnost odkrivanja novih idej predstavlja temelj za inovativnost. S spodbujanjem ustvarjalnega mišljenja in sodelovanja oblikujemo nov način motiviranja in organiziranja zaposlenih ter preprečimo blokade, ki bi se lahko pojavile pri posameznikih. Delo v skupinah zaposlene združuje, izboljšuje njihove medsebojne odnose in jih spodbuja k izražanju njihovih idej in predlogov s tem, da mora veljati prepoved kakršnegakoli kritiziranja, saj to zavira kreativnost ljudi. Ker smo ljudje bitja, ki včasih potrebujemo neko vodilo, zato za spodbujanje ustvarjalnosti ali povečanje le-te uporabljamo metode za vzpodbujanje ustvarjalnega mišljenja in sodelovanja. To so metode, ki nas skozi posamezne korake in pravila vodijo do idej in koristne ustvarjalnosti. Da bi dosegli koristno ustvarjalnost, nam morata vodstvo in podjetniška klima to omogočati. Ena izmed glavnih nalog vodstva podjetja mora biti zagotavljanje ustrezno usposobljenih in izobraženih ljudi, vlaganje v razvoj zaposlenih in njihovo dodatno izobraževanje ter ponujati zaposlenim delovne pogoje, ki omogočajo izražanje ustvarjalnosti posameznikov. Podjetje Gorenje, d.d. je eno izmed uspešnejših slovenskih podjetij, ki se zaveda pomena in koristnosti človeškega kapitala. Zavedajo se, da za doseženimi odličnimi rezultati v podjetju stojijo zaposleni. Ključnega pomena pa so vlaganja v razvojno in raziskovalno dejavnost ter vzpodbujanje ustvarjalnosti in inovativnosti znotraj podjetja.Creativeness as ability of detection of new ideas presents foundation for innovativeness. With stimulation of creative thinking and cooperation we form a new way of motivating and organising employees and with that we prevent mental blokades that can appear among individuals. Working in teams unites employees. It is improving their mutual relationships and encourages them to express their ideas and prepositions, but there must be a prohibition on any type of criticism that could prevent them from being creative. We as people sometimes need something to guide us, that is why we use for stimulation of creativity or even enlargement of that methods for stimulation of creative thinking and cooperation. These are methods which lead us to ideas and useful creativity with the help of certain rules and steps. Management and entrepreneurial climate have to make possible in order for us to be able to achieve useful creativity. One of the main tasks of management of the company is to provide suitable trained and educated people, make investments into development of employees and their additional education and to offer them good working conditions which enable creativity of individuals. Company Gorenje, d.d. is one of the most successful Slovenian companies that is aware of importance and usefulness of human capital. Besides employees there are other things which contribute to excellent outcomes such as investments in R&D and stimulation of creativity and innovativeness within company