Optimizating the distribution of commercial material in logistics process in Engrotuš d.d. company

V nalogi smo preučevali distribucijo marketinškega materiala v logističnem procesu podjetja Engrotuš d.d. od izdelave do izpostavitve v poslovnih enotah. Razložili smo pridobljena teoretična znanja, ki smo jih uporabili pri nastavljanju izračunov optimizacije praktičnega primera in razložili teoretično ozadje tehnologij, s katerimi se srečujemo v vseh modernih skladiščnih sistemih. Sistem distribucije smo natančno opisali in predstavili s pomočjo modeliranja. V nadaljevanju smo opisali probleme, ki nastajajo po posameznih fazah distribucije in trditve podkrepili z rezultati anketnega vprašalnika, ki smo ga izvedli med poslovnimi enotami podjetja Engrotuš d.d.. Na podlagi pridobljenih podatkov smo v zadnjem poglavju predstavili rešitve problemov za vsako fazo distribucije.In this research we studied distribution of marketing material in logistics process in Engrotuš d.d. company from its creation till exposal in business units. We described gained theoretical knowledge which was used in calculation set ups for optimization of practical case. We explained theoretical background of technologies that we confront with in all modern warehouse systems. We precisely described the system of distribution and represent it with use of flowcharts. In continuation we described problems that occur in different stages of distribution and prove statements with results of opinion poll, which was released between business units of Engrotuš d.d. company. On basis of gained results we represented solutions for each stage of distribution