CHILDREN AS CONSUMERS

Diplomsko delo, ki je pred Vami, obravnava vprašanje, če so otroci, ko so postavljeni v vlogo potrošnika, resnično tako zavarovani, kot to določa Ustava Republike Slovenije v 56. členu. Otrokove želje in mnenja so postali pomemben dejavnik pri sooblikovanju potrošniških odločitev v družinah. Otroci postanejo potrošniki že v rosni mladosti. Zato je neprecenljivega pomena, kakšne vzgoje so otroci in mladostniki deležni v okviru družine in kasneje v šoli. Na otrokove želje vplivajo potrošniška socializacija, socialno - ekonomsko in kulturno ozadje in nakupovalne navade družine, staršev in sorojencev, vrstnikov in okolja, otrokova starost, njegove lastne izkušnje z določenimi proizvodi ter kako velik vpliv pusti nanj nepopustljivo privlačno oglaševanje določenih proizvodov. Diplomsko delo našteva nevarnosti, ki grozijo otrokom kot potrošnikom in predlaga rešitve. Nevarne so lahko igrače. Da bi otrokom zagotovili varnost, ko se igrajo, morajo igrače zadostiti določenim zahtevam. Nevarna (nezdrava) je lahko hrana. Z oglaševanjem in trženjem hrane se ne sme zavajati otrok, zlasti pa se ne sme izkoriščati njihove medijske lahkovernosti. Otrokom moramo privzgojiti zdrav življenjski slog, saj je dejstvo, da lahko zdrava prehrana izboljša koncentracijo in sposobnost učenja. Nevaren je lahko internet (zasvojenost, piratstvo, nasilje, nadlegovanje, pornografija, verodostojnost informacij, nezakonite vsebine). Internet je za današnje otroke in mladino realen del življenja, a realne so tudi neprijetnosti in nevarnosti, ki prežijo v njegovem virtualnem svetu. Nevarni so lahko mobilni telefoni. Spremenili so način družabne interakcije. Tudi med otroki in mladimi. Starši moramo poskrbeti, da otroci niso izpostavljeni potencialno nevarnim sporočilom ali nevarnostim tistih, ki izkoriščajo anonimnost tehnologije, da ogrožajo otroke in mlade. Nevarne so lahko vsebine po televiziji (nasilje, pornografija, navidezna resničnost). Nekatere vsebine so zakonsko omejene.The graduation thesis, that is in front of you, considers the question if the children when they are placed in the role of the consumer, really are so protected, as stipulated by The Constitution of the Republic of Slovenia in the 56th Article. Children\u27s wishes and opinions have become an important factor in informing consumer decisions in families. Children become consumers already in the dew of youth. It is an invaluable importance of what education is given to children and adolescents within the family and later in school. Affect children\u27s consumer socialization of desire, social - economic and cultural background, and shopping habits of families, parents and siblings, peers and the environment, child\u27s age, his own experiences with certain products and how great the impact left him relentlessly attractive advertising of certain products. The thesis sets out the threats to children as consumers and proposes solutions. Dangerous toys can be. To ensure the safety of children when they play, toys must meet certain requirements. Dangerous (unhealthy) food can be. The advertising and marketing of food should not mislead the child, in particular, one should not exploit their media credulity. Children should instil a healthy lifestyle as the fact that a healthy diet can improve concentration and learning ability. Internet can be dangerous (addiction, piracy, violence, harassment, pornography, the credibility of information, illegal content). The Internet is for today\u27s children and young people real part of life, but also a real inconvenience and danger that lurk in its virtual world. Dangerous can be mobile phones. They\u27ve changed the way of social interaction. Even among children and young people. Parents must ensure that children aren\u27t exposed to potentially dangerous messages or threats of those who exploit the anonymity of technology that threaten children and young people. Dangerous contents can be on TV (violence, pornography, virtual reality). Some contents are legally restricted