ESTABLISHMENT OF AN ONLINE STORE FOR OVER-THE-COUNTER MEDICINES

Ker želimo vzpostaviti spletno prodajalno za zdravila brez recepta, smo v diplomski nalogi preverili, ali v Sloveniji in po svetu takšne spletne lekarne že obstajajo. Zanimalo nas je, kakšna je njihova ponudba in kaj je potrebno za uspešno spletno prodajalno zdravil brez recepta. Z analizo statističnih podatkov smo ugotovili, kakšno je stanje na svetovnem farmacevtskem trgu prodaje, koliko ljudi uporablja internet, kolikšen delež je takšnih, ki preko spleta nakupujejo, in kakšne so njihove nakupovalne navade. V nalogi so predstavljene tudi prednosti in slabosti spletnega nakupovanja zdravil. Preverili smo zakonske predpise na področju spletnega lekarništva, dotaknili pa smo se tudi ponarejenih zdravil in kvalitete informacij, ki naj bi nam jih zagotavljala internetna ponudba. V empiričnem delu smo s pomočjo ankete ugotovili, kakšno je mnenje ljudi o spletnih prodajalnah zdravil brez recepta, ali podpirajo omenjen način nakupa ali imajo raje osebni stik in posvet s farmacevtom.Since we would like to establish an online store for over-the-counter medicines, we have examined if such online stores already exist in Slovenia and over the world, what they offer and what is required to build a successful online pharmacy. By analyzing statistical data, we determined the state of the world pharmaceutical market, found out how many people use the internet, how many of them are internet buyers and explored their buying habits. The thesis also presents the advantages and disadvantages of buying over-the-counter medicines online. It provides an overview of the legislation of online pharmacy retail business, counterfeit medicines and the quality of information on the internet. The empirical section presents the results of an online survey where we tried to find out what people think about online pharmacies and whether they prefer the personal contact with their pharmacist rather than buying over-the-counter medicines online