DEVELOPMENTAL MANAGEMENT OF A COMPANY IN CHANGED MARKET CONDITIONS: THE CASE OF COMPANY DU PONT

Razvoj podjetja mora vedno potekati od ideje k uresničitvi. Z upravljalno-vodstvenega vidika mora potekati razvoj podjetja od vizije k politiki podjetja in nato k strategijam ter k taktičnim in operativnim ukrepom za uresničitev razvojnih nalog. Vodenje in uresničevanje razvoja podjetja mora potekati na vseh ravneh upravljalno-vodstvenega procesa. Uspešno planiranje razvoja podjetja vpliva na njegov bodoči obstoj kot tudi na poslovanje podjetja. Uspešnost poslovanja pa je v veliki meri odvisna od pravilno izbrane in pravilno oblikovane vizije, politike in strategije podjetja. V diplomski nalogi so predstavljeni razvoj obstoječega podjetja DU PONT d.o.o., njegova vizija, politika podjetja in njegove strategije. Skozi teorijo so pojasnjene predvidene metode raziskovanja na ravni politike podjetja kot na ravni strateškega managementa. Ugotovljen je trenutni položaj podjetja DU PONT d.o.o. ter predlagane spremembe v njegovem razvoju. Predstavljene so dejavnosti podjetja ter njegova organizacijska, lastniška in kadrovska ter tehnično-tehnološka struktura. Pri planiranju razvoja na ravni politike podjetja je predstavljena obstoječa politika podjetja, njegove vrednote, prednosti ter slabosti, proučeno je okolje podjetja ter njegov vpliv na podjetje. Pri planiranju razvoja na ravni strateškega managementa so predstavljeni programsko-tržna področja, iskanje strateških možnosti, strategije podjetja in strateški potenciali, ki so potrebni za realizacijo strategij. Zaključeno je s programiranjem razvoja.Development of the company must always go from idea to its realization. From managing-leading point of view the development must go from vision to company’s policy, than to different strategies and also tactic and operative acts in order to accomplish development tasks. Leading and realization of the company’s development must be in course on all levels of managing-leading process. Successful planning of development has great influence on company’s future existence and also it’s managing. Successful managing are depends a lot on right chosen and correctly formed vision, policy and strategies of the company. In a diploma we have presented the existing company DU PONT d.o.o. through out its development, we have presented its vision, company’s policy and strategies. In a theory we have explained foreseen methods of research on company’s policy level and also on strategic-management level. We have defined company’s current position and we have added comments to its development. Next we have presented companies activities and organization through organizing, HR structure and technical-technological structure. At development planning on company policy level we have presented its policy values, set companies advantages and disadvantages. We have studied company’s environment and its influence on our company. At development planning on a strategic management level we have presented companies program-marketing sphere, its search for strategic possibilities. We have also presented companies strategies, its strategic potential needed for strategy realization. We have concluded with program of development