DEVELOPMENT OF WELLNESS SERVICES AT THE SPA DOBRNA, D.D.

Na Slovenskem trgu in tujem trgu je v sklopu zdravilišč velika konkurenca pri izvajanju wellness storitev. Vedno večja osveščenost potencialnih gostov po preventivnem zdravstvenem programu, v katerega se uvršča tudi wellness, je bila izhodišče za analizo wellness storitev v Termah Dobrna. V Termah Dobrna smo opazili padec gostov, ki koristijo wellness program, zato smo si v nadaljevanju za cilj zastavili preverjanje elementov wellness ponudbe in podali predloge za izboljšavo in s tem povečanje konkurenčnosti wellness storitev v Termah Dobrna. S pomočjo anketnega vprašalnika smo preverili dejansko stanje, kot ga vidijo gostje, ki koristijo wellness storitve. Na podlagi analize anketnega vprašalnika smo potrdili oziroma odvrgli postavljene hipoteze. S SWOT analizo smo analizirali prednosti, pomanjkljivosti in grožnje, ki izhajajo iz okolja. V diplomskem delu smo predstavili predloge za izboljšave in izdelali strategijo za nadaljnji razvoj podjetjaOn the Slovenian market and foreign markets as part of spas extensive competition in the implementation of wellness services. Increasing awareness of potential guests for a preventive health program in which it is classified as wellness was the starting point for the analysis of wellness services in the Spa Dobrna. In Spa Dobrna we observed decline in guests who benefit from wellness program, so we are below the goal of a wellness check elements of the offer and make suggestions for improvement, thereby increasing the competitiveness of wellness services in the SpaDobrna. Through questionnaires, we verify the facts as seen by guests who benefit from wellness services. Based on analysis of questionnaires were discarded or confirmed the hypotheses set. The SWOT analysis, we analyzed the strengths, weaknesses and threats arising from the environment. In this graduate work, we provide suggestions for improvements and a strategy for further development of the company