CORPORATE VISUAL IDENTITY IN COMPANY ŽIHER, LTD.

Diplomsko delo opisuje celostno grafično podobo v podjetju Žiher d.o.o. Bistvo vsebine je: - predstaviti bistvo referenčnega trikotnika - opredeliti celostno grafično podobo - analizirati nastanek celostne grafične podobe podjetja Žiher - ugotoviti kakšno mnenje ima ciljna skupina o celostni grafični podobi podjetja Žiher Diplomsko delo je razdeljeno na teoretični in praktični del. V prvem delu diplomske naloge sem napisala uvod. V drugem delu sem predstavila celostno grafično podobo s teoretičnega vidika. V tretjem delu pa sem predstavila podjetje Žiher d.o.o. V današnjem času se mora sodobno podjetje zavedati, da je celostna grafična podoba zelo pomembna v vsakem podjetju. S prodorno celostno grafično podobo je podjetje bolj prepoznavno na trgu in ima prednost pred konkurenco.This diploma is describing the corporate visual identity in company Žiher, LTD. The essence of the content is: - to present the essence of the reference triangle - to define corporate visual identity - to analyse the emergence of the corporate visual identity in copmany Žiher - to determine what opinion have target group about corporate visual identity in company Žiher. The Diploma is divided into theoretical and practical parts. I writte an introduction in the first part. The second part is present the corporate visual identity in terms of theoretical point of view. In the third part is described the company Žiher d.o.o. Today must modern company to recognize that the corporate visual identity is very important in the every business. With pervasive corporate visual identity have company a higher profile in the market and a competitive advantage