SALES PROMOTION IN PERFUMERIES LIMONI D.O.O.

Tema moje diplomske naloge je pospeševanje prodaje v parfumerijah Limoni, d. o. o. Kot cilj sem si zadala teoretično predstaviti pospeševanje prodaje in to tudi prikazati na praktičnem primeru, in sicer v parfumerijah Limoni, d. o. o. Avtorji so glede opredelitve pospeševanja prodaje večinoma enakega mnenja. Torej, da pospeševanje prodaje sestavljajo številne aktivnosti, s katerimi želi podjetje izzvati in spodbuditi večje ter hitrejše nakupe določenega izdelka. Metode pospeševanja prodaje delimo v tri skupine, in sicer: - orodja za pospeševanje prodaje porabnikom- orodja za pospeševanje prodaje trgovini- orodja za pospeševanje prodaje drugim podjetjem in prodajnemu osebju. V praktičnem delu diplomske naloge sem najprej predstavila parfumerije Limoni, d. o. o., in nato opisala tudi njihove metode pospeševanja prodaje. Uporabljajo orodja, namenjena porabnikom in orodja, namenjena prodajnemu osebju. Teh metod se pri njih veliko poslužujejo in so po mnenju zaposlenih uspešno izpeljane.The theme of my diploma paper is sales promotion in perfumeries Limoni, d.o.o.. My main goal was to theoretically present the sales promotion and demonstrate it in perfumeries Limoni d.o.o.. Authors are mostly of the same opinion when it comes to the definition of sales promotion. Sales promotion is composed of numerous activities by which the company wishes to provoke and encourage bigger and faster purchasing of a certain article. Sales promotion methods are divided into three groups: - tools for promoting consumer purchasing - tools for promoting trade purchasing - tools for promoting purchasing of other companies and trading personnel. The practical part of my diploma paper consists of the Limoni d.o.o. stores introduction and later on the description of their sales promotion methods. They use tools intended for consumers and tools intended for trading personnel. These methods are used very often and the employees feel that they are carried out very successfully