PLANNING A DEVELOPMENT OF THE COMPANY BIT GRADNJE LTD. AT THE LEVEL OF STRATEGIC MANAGEMENT

Razvoj podjetja mora vedno potekati od ideje k uresničitvi. Z upravljalno-vodstvenega vidika mora potekati od vizije k politiki podjetja, nato k strategijam ter k taktičnim in operativnim ukrepom za uresničitev razvojnih nalog. Procesno mora razreševanje in uresničevanje razvoja podjetja potekati na vseh ravneh njegovega upravljalno-vodstvenega procesa. Uspešno planiranje razvoja podjetja vpliva na njegov bodoči obstoj, kot tudi na poslovanje podjetja. Uspešnost poslovanja je v veliki meri odvisna predvsem od pravilno izbrane in oblikovane vizije, politike podjetja ter strategij podjetja. V diplomskem delu smo se ukvarjali s planiranjem razvoja gradbenega podjetja Bit gradnje d.o.o. s poudarkom na ravni strateškega managementa. S planiranjem razvoja se v podjetju ne ukvarjajo, vendar se zavedajo njegovega ključnega pomena. Tako smo v diplomskem delu zapisali vizijo podjetja, opredelili obstoječo politiko podjetja, proučili podjetje in njegovo okolje. Nadaljevali smo s planiranjem razvoja na ravni strateškega managementa, kjer smo opredelili programsko-tržna področja, iskali strateške možnosti podjetja in opredelili njegove strategije. Vrednotili smo razvojno uspešnost proučevanega podjetja za nadaljnjih pet let in predlagali razvojne strategije ter strateške potenciale za realizacijo teh strategij. Zaključili smo s programom razvoja podjetja, nismo pa planirali razvoja podjetja na ravni operativnega managementa. S proučevanjem, ki smo ga opravili v diplomskem delu, želimo podjetju pomagati pri uresničevanju vizije, politike podjetja, planiranju na ravni strateškega managementa ter pri uspešnem vodenju in upravljanju v prihodnje. Za razvoj podjeta in njegov uspeh pa je pomembna strateško usmerjena organizacija.It is imperative, that the development of a company proceeds from idea to realization. From the managing point of view it has to proceed from vision to company politics, then to strategy, tactical and operative actions for the realization of development tasks. From the process stance, the problem solving and realization of development must occur on all levels of the managing process. Successful planning of development greatly influences the future existence of a company, as well as it’s business. The latter is, therefore, greatly dependant on carefully chosen visions, company politics and strategies. In this thesis we dealt with the development planning for a construction company. The Bit gradnje LLC with emphasis on the strategic management level. The company does not deal with development planning, however, they are aware of key importance. In the thesis we have written down the vision, defined the existing company politics, and studied the company and its environment. We proceeded with development planning on the strategic management level, where we defined the program and marketing fields, searched for potential strategic options of the company and defined its existing strategy. We evaluated the development success of the afore mentioned company for the following five years, and suggested development strategies and strategic potentials for the realization there of. We concluded with the program of the company development, however, we did not plan the development from the operative management point of view. With the studies conducted in this thesis we wish to aid the company with the vision realization, company politics, planning on the strategic management level, and with successful leadership and management for the future. A strategically aimed company is key for development of a company, and its success