PLANNING THE DEVELOPMENT OF THE FUTURE COMPANY »Svečka, d.o.o.« AT THE LEVEL OF STRATEGIC MANAGEMENT

V diplomski nalogi smo na praktičnem primeru zamišljenega bodočega podjetja Svečka, d.o.o. poskušali predstaviti, kako pomembno in potrebno je dobro ter dolgoročno planiranje razvoja podjetja na ravni politike podjetja in strateškega managementa. Diplomsko delo smo sestavili tako, da smo na začetku predstavili podjetniško idejo, ter podjetje samo. Proučili smo dejavnike uspešnosti pri ustanavljanju bodočega podjetja, opredelili ustanovitveno in razvojno vizijo ter nadaljevali s planiranjem razvoja na ravni politike podjetja. Ugotovili in proučevali smo vrednote ključnih udeležencev podjetja, zanimalo nas je katere so prednosti in slabosti podjetja, pa tudi priložnosti in nevarnosti, ki mu pretijo iz okolja, v katerem bo poslovalo, kajti če je podjetje sposobno predvideti prihodnje dogajanje v okolju, se tudi lažje in pravočasno odziva na spremembe. Po planiranju razvoja na ravni politike podjetja smo nadaljevali s planiranjem razvoja bodočega podjetja na ravni strateškega managementa. Zapisali smo možne strategije in jih po njihovem ekonomskem vrednotenju tudi potrdili. Planiranje razvoja bodočega podjetja Svečka, d.o.o. smo zaključili s programom razvoja podjetja. Na podlagi vseh ugotovitev menimo, da je naložba v bodoče podjetje Svečka, d.o.o. smiselna in je realno uresničljiva.In the degree we tried to present on a practical example, on a future company Svečka, d.o.o., how important and necessary is continuous planning of development of a company, on the level of its politics and strategic management. We made the task so, that in first part we present the company idea and company itself. We investigated the effectiveness factors in process of establishing a future company and defined a founding and development vision. We ascertained and examined the values of company’s key participants. Our interests were focused on the advantages end weaknesses of the company, but also opportunities and dangers, which could threaten from the environment in which it will operate. If the company is capable to foresee the future happenings in the environment, it will respond to all the changes quicker and easier. After we presented the growth planning on the basis of the company politics, we continued with the growth planning of the future company on the basis of strategic management. We listed the possible strategies and also confirmed them based on their economical evaluation. We concluded the development planning with a development program of a company. Based on all the presented statements, we believe that the investment in the future company Svečka, d.o.o. is reasonable and realizable