ANALYSIS OF THE WELLNESS OFFER IN AN APPOINTED HOTEL IN PTUJ

Wellness je svetovno turistično gibanje sodobnega časa. Pomeni kakovost življenja in vključuje sestavine zdravega načina življenja. V celovito ponudbo wellnessa morajo biti vključene vse štiri temeljne sestavine - zdrava prehrana, osebna sprostitev, telesne aktivnosti in duševne aktivnosti. V diplomski nalogi sem raziskovala sedanje stanje wellness ponudbe v hotelu Mitra na Ptuju. Glavne ugotovitve raziskave so: • wellness postaja iz dneva v dan vse bolj pomemben segment turizma, saj se zanimanje za wellness storitve povečuje• gostje dajejo poudarek sprostitvi• gostje wellness centov so predvsem dobro izobraženi, ki se zavedajo, da je zdravje najvišja vrednota v življenju• ženske so večje uporabnice wellness storitev• največkrat uporabljena wellness storitev je masaža• uporabniki wellness storitev si želijo kakovostne storitve.Wellness is a world\u27s tourist contemporary movement of time. It means a quality of life and consists of directions for the healthier life. In the wellness offer must be included all four basic elements of wellness: (healthy food, personal relaxation, physical activities and spiritual activities), this is an example a full wellness service. In my diploma work I have researched the recent state of wellness services in the hotel Mitra Ptuj. The main conclusions are: · wellnes is becoming very important segment of the tourism, because the interest for wellness is increasing· relaxation is the most important for the guests· wellness guests are well educated and they are aware that the health is the greatest value of life· women are using wellness service more frequently· massage is the most used wellness service· consumers of wellness services wish quality wellness services