INVESTIGATING COMPANY PARFUMERY DOUGLAS LTD. AND PLANNING IT\u27S DEVELOPMENT

V diplomski nalogi smo predstavili planiranje razvoja podjetja Parfumerija Douglas d.o.o. na ravni politike podjetja in strateškega managementa. Na začetku diplomske naloge smo predstavili podjetje Parfumerija Douglas d.o.o. Opredelili smo značilnosti podjetja, predstavili obstoječo politiko, obstoječe strukture ter strategije. V diplomski nalogi smo proučevali vrednote podjetja Parfumerija Douglas d.o.o., proučili prednosti in slabosti ter priložnosti in nevarnosti ter na tej osnovi planirali politiko podjetja Parfumerija Douglas d.o.o. Na ravni strateškega managementa smo iskali strateške možnosti in strategije, ki pa jih nismo ekonomsko vrednotili. Za podjetje Parfumerija Douglas d.o.o. smo izbrali po našem mnenju najprimernejše strategije in planiranje na ravni strateškega managementa zaključili s programom razvoja za nadaljnjih pet let.In dissertation introduced planning of development of company Perfumery Douglas Ltd. on level policy of company and of strategic management. At the beginning dissertation introduced company Perfumery Douglas Ltd. Determined are of feature of company Perfumery Douglas Ltd., they introduced existent policy, existent structures and strategies. In dissertation were looking of value of company Perfumery Douglas Ltd., they looked into advantages and disadvantages and opportunities and dangers and so planned policy of company Perfumery Douglas Ltd. We searched for strategic possibilities and strategies on level of strategic management, that we weren\u27t passing judgement on them economically. For company Perfumery Douglas chose most properly strategy and they finished planning on level of strategic management with program of development during further heels of years