PLANNING THE DEVELOPMENT OF BUSINESS INTERLES D.O.O. BASED ON THE GROUNDS OF STRATEGIC MANAGEMENT STUDY

V diplomskem delu smo planirali razvoj podjetja Interles d.o.o., katerega osnovna dejavnost je proizvodnja, prodaja in montaža stavbnega pohištva. Podjetje uspešno posluje že od samega začetka leta 1993, ter se hkrati razvija in raste. Pri planiranju razvoja smo izhajali iz obstoječega stanja v podjetju, nato pa smo planirali njihov razvoj na ravni strateškega managementa, kar predstavlja osrednji del tega diplomskega dela. Pri planiranju razvoja na ravni strateškega managementa smo izhajali iz pomembnejših prednosti in slabosti podjetja ter tistih možnosti in nevarnosti, ki bi na njegov razvoj lahko pomembneje vplivale. Najprej smo se osredotočili na iskanje strateških možnosti in strategij, za predhodno opredeljena programsko-tržna področja. Na osnovi ekonomskega vrednotenja razvojne uspešnosti podjetja smo podjetju predlagali po našem mnenju primerne strategije in določili potrebne strateške potenciale za realizacijo izbranih strategij. V zaključni fazi planiranja na ravni strateškega managementa smo izdelali program razvoja podjetja Interles d.o.o. za prihodnjih pet let poslovanja. Na podlagi vrednotenja planirane razvojne uspešnosti proučevanega podjetja smo prišli do zaključka, da bo podjetje tudi v prihodnje uspešno poslovalo. Ugotavljamo, da k uspešnosti podjetja pripomorejo predvsem prednosti podjetja samega, iz okolja izhajajoče možnosti, kakovost proizvedenih izdelkov in storitev montaže, iznajdljivost ter izkušnje, ki so si jih v podjetju Interles d.o.o. z leti pridobili.In this diploma work we planned the development of the establishment of Interles d.o.o., the main activity of which is production, sale and installation of building furniture. The company has been successful since the beginning of the year 1993 and is also progressing and growing fast. When planning the development we originated in the momentary state of the establishment. Thereafter, we planned its development on the level of strategic management, which presents the central part of this diploma work. When planning the development on the level of strategic management, we resulted from the more significant advantages and disadvantages of the establishment and also from the possible factors and risks, which could have a more significant effect on the establishment. At first, we concentrated on finding the strategic options and strategies for previously defined program-market fields. Based on the economic evaluation of the developmental success of the establishment, we suggested the management of Interles d.o.o. to follow the strategies, which we believed to be suitable. We also determined the strategic potentials, necessary to realise the chosen strategies. In the final stage of planning on the level of strategic management, we created a development program of the establishment Interles d.o.o. for the following five years of its production (operation) . Based on the evaluation of planned developmental success of the studied establishment, we came to a conclusion, that the establishment will be successful also in the future. We determined that the establishment is successful mainly because of its own advantages, the options based on its environment, the quality of the manufactured products and installation services and last but not least, because of the inventiveness and experience that employees and management of the establishment Interles d.o.o. have gained through years