RADIO CONTENS FOR YOUNGER GENERATIONS

Radio velja za tradicionalni medij. V diplomski nalogi se osredotočamo na generacije, stare med 16 in 29 let. Definiramo, kaj je radio in radijski program, kakšen je sodobni medijski prostor v Sloveniji ipd. Naloga obsega dve analizi: prva se nanaša na javni radijski postaji, to sta Radio Maribor in Radio Si, ki za mlajše generacije nista posebej zanimivi. Druga analiza je nastala na podlagi anketnega vprašalnika, ki ga je izpolnilo 300 anketirancev. Ugotavljamo, da jih radio pogosto spremlja, predvsem, kadar so na poti. Poslušajo ga zaradi glasbe, prek avtoradia ali klasičnega radijskega sprejemnika. Raje imajo sicer lastno izbiro glasbe. Ugotavljamo tudi, da radio zaradi novejših tehnologij ne izgublja popularnosti.In my diploma work I focus on radio as a traditional medium and generations between sixteen and twenty-nine years of age. I define what is radio and radio programme, what are the characteristics of modern media in Slovenia etc. The work comprises two analyses: the first one focuses on two public radio stations, Radio Maribor and Radio Si. However, neither of them is interesting to younger generations. The second analysis is based on a survey – 300 people being questioned. It seems, that radio is their common company, mostly when they are on the way. They listen to it because of music, usually via radio in their automobile or classic radio transmitter. Although, many prefer their own choice of music. Despite modern technology, radio still remains a popular art form