THE ANALYSIS OF THE AGRICULTURE PROVISION FAIR IN GORNJA RADGONA FOR THE COMPANY FARMTECH LJUTOMER

V diplomskem delu smo predstavili sejemsko dejavnost. Podrobneje smo predstavili kmetijsko-živilski sejem v Gornji Radgoni in sejemski nastop podjetja Farmtech Ljutomer. V delu smo obdelali zgodovino, dejavnosti, prednosti in slabosti ter stroške in prihodnost sejma. Podrobneje je bilo predstavljeno podjetje Farmtech Ljutomer in njihovi nastopi na sejmu. Seznanili smo se z njihovimi pripravami, dejavnostjo na sejmu ter stroški in nagradami, ki jih prejmejo na kmetijsko-živilskem sejmu. Sejmi predstavljajo enega najpomembnejših elementov tržnega komuniciranja, četudi so jim napovedovali propad zaradi novih oblik komuniciranja. Vendar so svetovni trendi pokazali drugačno sliko. Še zmeraj sta namreč najboljša pristopa neposredni stik med ljudmi in pridobivanje informacij iz prve roke. Še posebej to velja za kmetijstvo. Podjetje Farmtech Ljutomer je s svojimi predstavami na sejmu zelo zadovoljno, saj beleži veliko dobrih pogovorov s strankami, poslovnim partnerji, povečuje se njihova prepoznavnost doma in v tujini. Nagrade, ki jih prejmejo, pa ta dejstva potrdijo in pri kupcih ustvarijo še večje zaupanje v njihove izdelke.In this degree work we discussed about trade fair industrie. We presented the agriculture-provision fair in Gornja Radgona and the appearance of the company Farmtech Ljutomer. In this work we described the history, advantages and weakness, costs and the future of the fair. We presented the company Farmtech Ljutomer and their appearances on the fair. We took a look at their preparations, actions on the fair, costs and rewards that they get on the agriculture-provision fair. Trade fairs are very important element of marketing communication. Because of the new communication methods they predicted to fail. But the world trends indicate showed us contrary. It is clear that nothing can replace direct contact with people and informations from first hand. That is specially worth for agriculture. The company Farmtech Ljutomer is very pleased with their fair performances, because they note many good talks with their costumers, partners, they get more known at home and in foreign country. The prizes that they get confirm those facts and create a bigger trust in their products