DOCUMENTARY FILM AS A TOOL IN PROMOTION

V diplomski nalogi je predstavljen dokumentarni film kot orodje promocije. Skozi teorijo množičnih medijev in filma, dokumentarni film opredelimo kot kategorijo vizualnega izražanja, ki temelji na prizadevanju različnih podkategorij, da »dokumentirajo« resničnost. Definicija in karakteristike dokumentarnega filma nam omogočajo, da ga lahko uporabimo kot sredstvo za promoviranje izdelkov ali storitev. Opisan je proces izdelave dokumentarnega filma z uporabo digitalne tehnologije, ki je razdeljen na tri izvedbene faze in predstavlja ključ do vsebinske in tehnične izdelave. Skozi analizo primera raziskujemo optimalne rešitve pri izdelavi dokumentarnega filma v promocijske namene, ki je nastal kot produkt tega diplomskega dela.In this thesis the documentary as a way of promotion is presented. According to the theory of mass media and film we define the documentary as a category of visual expression based on the effort of various subcategories to “document” reality. The definition and characteristics of a documentary enable us to use it as an instrument for product or service promotion. Described is the process of a documentary production with the use of digital technology, which is divided into three production phases and represents the key to the content and technical production. With the analysis of an example we investigated optimal solutions for making a documentary for promotional purposes, which emerged as a result of this thesis