PLANNING AND DEVELOPMENT FOR KAMNIK AS A TOURIST DESTINATION

Diplomska naloga obravnava oblikovanje turistične destinacije »Kamnik«. Razdeljena je na pet poglavij. V uvodu opredeljujemo problem, namen, cilje in osnovne trditve ter predpostavke in omejitve pri raziskavi in uporabljene raziskovalne metode. V drugem poglavju smo predstavili osnovne pojme v turizmu, katerih poznavanje je pomembno za pripravo in obravnavo teme diplomske naloge. Večjo pozornost pri predstavitvi osnovnih pojmov smo namenili turistični destinaciji, integralni turistični storitvi (ITS) in oblikovanju ITS. Tretje poglavje vsebuje analizo turistične ponudbe v Kamniku in njegovi okolici v treh delih. Opravili smo analizo turističnega sektorja v občini Kamnik, analizo turistične infra- in suprastrukture ter predstavili obstoječe skupine turističnih storitev kot del trenutne ITS. V četrtem poglavju smo pripravili predlog ITS kot glavni vsebinski element oblikovanja turistične destinacije »Kamnik«. Predstavili smo ključne sestavine procesa oblikovanja turistične destinacije »Kamnik«, ki smo jih predstavili v posameznih točkah poglavja. Te točke so: vizija, poslanstvo in ključne ciljne skupine gostov, SWOT analiza, predlog osnovnih skupin turističnih storitev in nazadnje še predlog ITS kot osnovnega vsebinskega elementa turistične destinacije »Kamnik«. V zadnjem poglavju smo predstavili najpomembnejše ugotovitve naše diplomske naloge.This thesis deals with the shape of Kamnik as a tourist destination. It is divided into five chapters. The introductions presents the problem, intention, and goals of the thesis. Assertions, assumptions and limitations of this research and the research methods which were used are also presented here. In the second chapter we present the basic elements of tourism which were important in the preparation and treatment of the theme of this thesis. We have paid a great deal of attention to tourist destination, integral tourist services (ITS) and the forming of ITS when basic notions were introduced. The third chapter analyses the tourist offer in Kamnik and its surroundings in three parts. We have carried out the analysis of tourist sector in the municipality of Kamnik, as well as the analysis of tourist infrastructure and suprastructure and presented the existing groups of tourist services as part of current ITS. In the fourth chapter we have prepared a proposal for ITS as the main element of forming of Kamnik as a tourist destination. We have presented the essential elements of the process of formation the tourist destination “Kamnik” which we have introduced in separate headings in the chapters. These are: vision, mission essential target groups of guests, SWOT analysis, the proposal of the tourist destination “Kamnik”. In the last chapter we have presented the most important findings of the thesis