TOURISM IN RURAL AREAS OF THE COMMUNITY OF ORMOŽ

V diplomskem delu, z naslovom Turizem na podeželju Občine Ormož, predstavljam splošne značilnosti turizma na kmetijah, primernost območja za nadaljnji razvoj turizma, stanje na obiskanih turističnih kmetijah in njihove probleme, s katerimi se soočajo pri opravljanju turistične dejavnosti. S pomočjo literature in virov predstavim značilnosti in stanje podeželskega turizma, možnosti in priložnosti podeželja, turistične potenciale slovenskega podeželja ter pomen turizma za podeželje. Prikažem tudi pomembnejše naravno in družbeno-geografske značilnosti Občine Ormož, saj so osnova za razvoj turistične dejavnosti. Skozi delo na terenu predstavim turistične kmetije v Občini Ormož, ki so pomemben del turistične ponudbe območja. Kot izredno uspešna se je pokazala kombinacija turizma na kmetijah z vinskim turizmom, pa tudi z vsemi ostalimi dejavnostmi, ki se pojavljajo na kmetijah, kot na primer čebelarstvo, mizarstvo, predelava mesa, sadja in zelenjave. Območje ima zelo dober turistični potencial, še posebej pestro tiče ponudbo, saj je razgibanost površja v kombinaciji z ugodnimi klimatskimi razmerami, neokrnjenimi območji in s prijaznimi ljudmi prav posrečena kombinacija. Večji razmah turizma ovira pomanjkanje povezanosti in sodelovanja med samimi turističnimi kmetijami in ostalimi ponudniki turističnih storitev ter lokalnimi skupnostmi, ponekod tudi ne najbolje opremljene ceste s kažipoti, vsekakor pa tudi slabo razvito gospodarstvo v občini. Rezultati ankete kažejo na zadovoljstvo turističnih ponudnikov glede obiska gostov, želijo pa si vsaj za nekaj odstotkov večjo zasedenost nočitvenih kapacitet.ABSTRACT In my diploma paper entitled Tourism on Rural Areas of the Ormož Community, I represent general characteristics of farm tourism, appropriateness of the area for further development of tourism, conditions of visited tourist farms and the problems they are facing during their tourist activities. Characteristics and state of country tourism, possibilities and chances of rural areas, tourist potentials of Slovene countryside as well as importance of tourism are presented with the help of literature and sources. Besides, significant natural and social-geographical features of Ormož Community are shown since they serve as a basis for development of tourist activities. Through my terrain work tourist farms in Ormož are presented which play an important role in tourist offer within the area. The combination of tourism on farms with wine tourism as well as with all other activities as beekeeping, joinery, meat, fruit and vegetable production proved extremely successful. The area has a very good tourist potential especially in its offer because of diverse area in combination with advantageous climatic conditions, untouched areas and friendly people. Greater swing of tourism is impeded by lack of connection and cooperation among tourist farms, other offerers of tourist services and local communities as well as poorly developed economy in the community and lack of signposts on some roads. To sum up, the results of survey show contentment of tourist offerers with guest visits but they still want higher percentage of capacities