RENOVATION OF BUSINESS PROCES IN COMPANY LAN D.O.O., LJUBLJANA

V diplomskem delu Prenova poslovnega procesa v podjetju Lan, d. o. o., Ljubljana, iz veleprodaje v maloprodajo smo predstavili možnost in realizacijo prenove poslovnega procesa po drastičnem upadu prometa v veleprodajni dejavnosti. Zajeli smo vse prednosti maloprodajnega programa ter rešitve v okviru maloprodaje z realizacijo spremembe prostora in dejanskega stanja podjetja v zadnjih letih, odkar je nastal problem. Na teoretični osnovi smo predstavili poslovni proces veleprodaje (prodaja na debelo), analizo procesa veleprodaje in zrelo krizo podjetja ter maloprodaje (prodaja na drobno). Ker smo s pregledom obstoječega stanja v veleprodaji ugotovili, da je prišlo v gospodarski krizi – recesiji do padca prodaje, smo v nadaljevanju podali rešitev. Rešitev smo naslonili na spremembo poslovnega prostora, kadrovske spremembe ter analizo prodajnih podatkov in bilanc stanja. Z anketo ter analizo internetnih strani in z reklamnimi akcijami smo podjetje popeljali v prepoznavnost na slovenskem trgu. Na koncu smo v zaključku prenove poslovnega procesa ugotovili, da je ta uspešna za daljše obdobje, če bo pristop h končni stranki dober, če bo podjetje prodajalo kakovostno blago ter kakovostno storitev in če bo skrbelo za dobro reklamo.The present diploma thesis – Re-engineering of the Business Process from Wholesale to Retail Sale in Lan d.o.o. Ljubljana – examines the possibility of such a business transformation and its realization after a sharp decline in the wholesale business. All advantages of the retail sales and possible solutions related to such a transformation are presented. These solutions include the solvation of the business premises and changes in the company\u27s situation in the last couple of years since the problem acrose. The theoretical part of this thesis deals with the wholesale business process, the wholesale process analysis, the company crisis and the retail business process. After the assessment of the present wholesale situation, arising from an economic crisis, a decline in the wholesale business was noticed. Therefore, several solutions to this problem have been suggested. Possible solutions to this problem rely on the renovation of the business premises, employee changes, the analysis of sales data and balance sheets. The company carried out a surveyit analysed the company\u27s website and carried out advertising activities, which all contributed to the company’s recognition in the Slovenian market. At the end of our business process re-engineering, it was established that such a transformation can only be successful in the long run. However, this success can only be guaranteed through better customer service, quality goods, quality services and effective advertising