THE INFLUENCE OF NEW PRODUCTION TECHNOLOGIES ON COMPANIES DEVELOPMENT AND GOALS

V sodobnem času tržno gospodarstvo in vse večja konkurenca silita podjetja, da iščejo vedno nove poti do kupca. Podjetja si prizadevajo strankam ponuditi vedno hitrejši, enostavnejši in hkrati varen nakup. Pri izpolnjevanju teh ciljev podjetjem pomaga sodobna tehnologija. Najpomembnejši rezultat uvajanja novih tehnologij in vstopanja oziroma odkrivanja novih trgov je povečanje tržnega deleža, s tem pa prihodkov in dobička. Nanj imajo najpomembnejši neposredni vpliv izhodne posredne spremenljivke, konkretno uvajanje novih ali bistveno izboljšanih izdelkov. Pri domačih podjetjih se pri investiranju v nove izdelovalne tehnologije in nove izdelke pojavi problem velikosti oziroma omejenosti domačega trga v primerjavi s tujimi podjetji večjih držav. Ta se primarno osredotočajo na domači trg, saj je ta veliko bolj dovzeten za novosti in jim že ta omogoča dobiček. Dejstvo je, da ostaja vpliv inovacij in uvajanja novih tehnologij na cilje podjetij in s tem na celoten dobiček iz naslova novih izdelkov premajhen.In modern times market economy and growing competition are forcing companies to find new ways to reach clients. Companies are making an effort of offering a faster, simpler and safer purchase. Modern technology is helping companies to meet the buyers demands. The most important result of introducing new technologies is increasing the market share and entering or discovering new markets, wich means increasing revenues and profit. They are mostly influenced directly by output variables, concrete introducing of new or improved products. Local companies are facing a problem of markets limitations and smaller market capacity when it comes to investments in new technologies in comparison to other foreign coorporations. That is the reason they primarily concentrate on local markets as the local markets are more susceptible of their inovations and are likely to generate profit. The fact of the matter is that the influence of inovations and new technology for the purpose of making new products is to small when it comes to companies objectives and goals