Organizing Zetor tractor sales network in the Republic of Slovenia

V diplomski nalogi je predstavljen koncept modela prodajne mreže traktorjev Zetor v Republiki Sloveniji. V času novih tehnoloških odkritij in dognanj je podjetniška miselnost v kmetijstvu posebnega pomena. Kmetijski proizvajalci morajo nenehno stremeti k poslovanju s čim večjim dobičkom. Takšen podjetniški pristop narekuje naraščajoča konkurenca na trgih transportne kmetijske mehanizacije. Doseganje večjega ali manjšega dobička je tako v neposredni zvezi s pripravljenostjo posameznega kmeta za nakup nove kmetijske mehanizacije, ki jo agrarno – ekonomska teorija prepoznava kot kategorijo tveganja v kmetijstvu. V diplomski nalogi bom na kratko predstavil podjetje Zetor, a.s. in družbo Gorenje GTI, d.o.o., nadaljeval bom z organiziranjem prodajne mreže traktorjev Zetor v Republiki Sloveniji, analiziral bom prodajo traktorjev, prodajo originalnih rezervnih delov in prodajo dodatne opreme za traktorje, obenem bom analiziral njihove konkurence in podal koncepte trženja. Prav tako bom predstavil vizijo in politiko družbe Gorenje GTI, d.o.o. Diplomsko nalogo bom zaključil z razvojnim programom družbe Gorenje GTI, d.o.o., opredelil bom njihove razvojne strategije v prihodnosti, organizacijsko strukturo, kadrovsko strukturo in finančno strukturo, ki je bistvenega pomena za stabilnost vsakega podjetja.Model of Zetor tractor sales network in the Republic of Slovenia. At the time of new technological discoveries and findings an entrepreneurial mindset is of special importance in agriculture. Agricultural producers have to constantly strive to operate with maximum profits. The increasing competition in the markets for transport – agricultural mechanization dictates such an entrepreneurial approach. The process of making larger or smaller profits is therefore directly linked to the preparedness of individual farmer for the purchase of new agricultural machinery, which the agrarian - economic theory categorizes as a risk category in agriculture. In my diploma work I will briefly present the corporation Zetor and the company Gorenje GTI, Ltd.I will continue with the organization of Zetor tractor sales network in the Republic of Slovenia, I will analyze the tractor sale, the sale of original spare parts and the sale of additional equipment for tractors. I will analyze their competition and deliver the concepts of marketing and I will also present the vision and the policy of the company Gorenje GTI, Ltd. I will conclude my diploma work with a development program of company Gorenje GTI, Ltd., I will define what their development strategies will be in the future, the organizational structure, staffing and financial structure, which is essential for the stability of every company