Add to ORKG[[abstract]]With mature computing technologies, it is much easier for firms to obtain consumer network data than ever before. Although marketers are interested in social networks for WOM marketing or target marketing, they have previously ignored the importance of understanding network structures (Van den Bulte and Wuyts, 2007)
This paper proposes a marketing model (SNeM2S) starting from Social Networks features related with m...
Virtual networks are an exciting new channel that brands should use for promoting a more participato...
Social media groups help foster discussions, but it can be challenging for brands to maintain user e...
[[abstract]]With the mature computing technologies, it is much easier for firms to obtain consumer n...
The recent advancements in communication technologies and the internet have broken geographical, tim...
Traditionally, social network models have been descriptive, rather than predictive: they are built a...
[[abstract]]Social networks are extremely important for word-of-mouth (WOM) marketing. However, mark...
As marketers seek ways to use the web to enhance communications, it is important to understand what ...
Managers are increasingly interested in the social web as it provides numerous opportunities for str...
Today, modern communication in the business world cannot be imagined without the use of the Social N...
As new technologies became an increasingly greater part of people’s lives, consumers started to shar...
Social networking sites are growing rapidly. In this project we will discuss about the marketing pot...
Taking into account the importance of social networks (media) and their utilization in marketing, a ...
National audienceConsumers increasingly interact with other consumers through the Internet. Electron...
Purpose - to enhance an entrepreneur\u27s business network through the integration of the social net...
This paper proposes a marketing model (SNeM2S) starting from Social Networks features related with m...
Virtual networks are an exciting new channel that brands should use for promoting a more participato...
Social media groups help foster discussions, but it can be challenging for brands to maintain user e...
[[abstract]]With the mature computing technologies, it is much easier for firms to obtain consumer n...
The recent advancements in communication technologies and the internet have broken geographical, tim...
Traditionally, social network models have been descriptive, rather than predictive: they are built a...
[[abstract]]Social networks are extremely important for word-of-mouth (WOM) marketing. However, mark...
As marketers seek ways to use the web to enhance communications, it is important to understand what ...
Managers are increasingly interested in the social web as it provides numerous opportunities for str...
Today, modern communication in the business world cannot be imagined without the use of the Social N...
As new technologies became an increasingly greater part of people’s lives, consumers started to shar...
Social networking sites are growing rapidly. In this project we will discuss about the marketing pot...
Taking into account the importance of social networks (media) and their utilization in marketing, a ...
National audienceConsumers increasingly interact with other consumers through the Internet. Electron...
Purpose - to enhance an entrepreneur\u27s business network through the integration of the social net...
This paper proposes a marketing model (SNeM2S) starting from Social Networks features related with m...
Virtual networks are an exciting new channel that brands should use for promoting a more participato...
Social media groups help foster discussions, but it can be challenging for brands to maintain user e...