A Study on the Relationship among Brand Image, Perceived Quality, Perceived Value and Repurchase Intention by Teenagers for System Mobile Phone—A Case Study of Senior High and Vocational High Schools’ students in Miaoli County

[[abstract]]The purpose of this study is to discuss the relationractship among brand image, perceived quality, perceived value and repurchase intention by teenagers for mobile phone. The subjects are senior high and vocational high schools’ students in Miaoli County. The instrument of the study is the questionnaire of brand image, perceived quality, perceived value and repurchases intention by teenagers for mobile phone. The survey is based on purposive sampling. There were 484 valid samples retrieved from 540 questionnaires with the effective response rate of 89.63% and analyzed by SPSS for Windows 20.0. The results of this study are as follows: First, brand image, perceived quality, perceived value and repurchase intention have significant influence. Second, brand image, perceived quality, perceived value and repurchase intention have significant prediction ability. Third, perceived quality and perceived value have mediating effect between brand image and repurchase intention