A Study on the Relationship among Purchase Motivations, Customer Satisfaction and Repurchase Intention for Sportswear—A Case Study of Senior High and Vocational High Schools' students in Miaoli County

[[abstract]]The purpose of this study is to discuss the relationship among purchase motivations, customer satisfaction and repurchase intention for sportswear. The subjects are senior high and vocational high schools’ students in Miaoli County. The instrument of the study is the questionnaire of purchase motivations, customer satisfaction and repurchase intention for sportswear. The survey is based on purposive sampling. There were 482 valid samples retrieved from 540 questionnaires with the effective response rate of 89.44% and analyzed by SPSS for Windows 20.0. The results of this study are as follows: First：Purchase motivations, customer satisfaction and repurchase intention have significant influence. Second： Purchase motivations, customer satisfaction and repurchase intention have significant prediction ability.third：Customer satisfaction has mediating effect between Purchase motivations and repurchase intention