The Effects of Restaurant Attributes on Service Value, Customer Satifaction, and Repurchase Intention—A Case Study of Taichung TASTY

[[abstract]]The output value of service industry in Taiwan increases to 73.16% of Taiwan's gross product (GDP), and the working population of service industry accounted is 65% of total employment. The retailing and the food service and lodging industries are the largest of which the food servies accounts for the the large proportion. However, since service industry has spreaded fast, industry environment has become even more severe. With the rise of consumer awareness, the consumers demands are increased. FAFH (food away from home) styles have diversified in recent years, and consumers have focused on “value” more than “price” gradually. The purpose of this study is to know how TASTY meets the desires and the needs of consumers in order to retain customers and attract customers come back again and again. This study surveyed customers after they had meals, and the questionnaires focused on restaurant attributes, service value, customer satisfaction, and repurchase intention of TASTY. The research combined the theoretical studies, surveys, and research results provided food industry to emphasize on “the effects of restaurant attributes on service value, customer satifaction, and repurchase intention”. This study compiled the variables with the relevant literature and surveyed TASTY consumers with paper questionnaires and web questionnaires, 338 valid questionnaires were collected and data was analyzed by SPSS and AMOS statistical softwares. The main findings are concluded as: 1. Service environment has non-significant effect on service value. 2. The waiting experience has positive and significant effect on service value. 3. The meals quality has positive and significant effect on service value. 4. The services value has positive and significant effect on customer satisfaction. 5. The service value to customer repurchase intention has positive and significant effect