A Study on Transformation of Cultural Craft Industries in Transition-The Case of Bantaoyao Cultural Park

[[abstract]]Cultural and creative craft industry manufacturers grow steady, reached 11,134 in 2012, output value of NT $ 1,057.7.3 billion dollars. In these businesses, capital of less than NT $ 100,000 worth of craft industries factory businesses account for the overall technology industry 34.23%, number of manufacturers with less than 1 million NT dollars accounted for the overall 72.35%, it only accounted for 22.14% of the processing industry as a whole, display technology industry companies mainly in SMEs or micro-enterprise, restricted operating profitability. Capital of more than NT $ 100 million Yuan or more number of manufacturers accounted for only 0.31%, 17.14% of total turnover. This phenomenon shows small and medium business issues facing the technology industry vendors are very grim. Written in order to understand how traditional technology in transition zone and its management mode, This study selected in ChiayiXingangBantaoyao Koji Pottery Ceramic Applique Technology Park. Is responsible for operating Koji Pottery Ceramic Applique in Quanzhou, the sixth generation descendant of Chen ZhongZheng and XieQiuDuan couples. Under the sense of cultural heritage, by Yi Chang ceramics factory operation, gradually disappeared and their pottery art of shearing adhesive, establishment technology culture Park, both traditional crafts and rustic natural beauty combined with the art of living space, promote the development of the Community industry, and also traditional craft with new face reborn. On the selection of research methods, participation in this study adopted qualitative research orientation method of observation, in-depth interviews and document analysis, after induction, analysis of interview data, comparative external literature and analysis of reliability data, get "entrepreneurship" and "business models" and "creative marketing" and "Community Chest" 4 dimensions. Taiwan small and medium technology manufacturers faced widespread trading issue, break-through funding restrictions, with innovative technology and marketing to increase market acceptance, cultivate professional talents, promote community development, the formation mode of operation of Community tourism and technology depth cultural experiences